Too many people fall into the trap of thinking that a content marketing tool is all about driving sales now now now, so before we get down to the nitty gritty of the best tools out there, we need to establish what a content marketing tool is there for in the first place.
Content Marketing Tools Serve to Develop Relationships & Trust
Yes of course they are there to help us all make more money, and of course sales are a fundamental part of this, but measuring the success of content marketing on whether sales have gone up during a campaign is the wrong way to look at it.
It’s that short-term approach that gives us all of the click-bait crap that we see cropping up on our feeds.
The desperation for short-term sales can actually be damaging to a brand. Each time we click that cross to close an ad we reinforce our decision to say “no”. We would be far more likely to say “yes” if we were engaged properly by a brand as opposed to being constantly battered by the hard sell.
Engaging an audience in the long term is the Holy Grail here, so how do you do it? Well, good content. That’s obvious. But once you’ve got that, you need to find a way to get your message out to as many of the right people as possible, and that’s where the tools come in.
Read on for our 5 best content marketing tools and why we think they’re the best, and take your content to the next level in 2016!
CodeFuel offers some great monetization options for publishers, and it’s no slouch when it comes to users discovering your content. It’s also great for analyzing user retention and delivering relevant content via targeted searches and native placement of ads.
ClearVoice’s built-in marketplace encapsulates content creation, online publishing communities and branding all under one roof. ClearVoice has a checking process for marketplace creators and enables the best-rated writers and brands to connect and deliver quality content. ClearVoice’s content studio has all the tools in place to analyze competitors and to ultimately produce relevant and engaging copy.
BuzzSumo is your eyes and ears to help you understand which influencers are gaining traction in your marketplace. You can drill down to the amount of shares that competitors have had on all the main social channels and you can even drill down further and distinguish between different content types, i.e. interviews, videos, infographics etc.
Distribution. Distribution. Distribution. That’s the name of the game with Outbrain. It can quickly ramp-up your audience for any kind of content you can think of, but you have to pay for the privilege.
Curata is a neat little tool that can effectively create your content for you, and then get it out there too. It has a self-learning engine that can help organize the content, and then publish it in just a few clicks. Data-driven insights are easily available to help you craft the kind of content that your audience has already been proven to engage with.
Content Marketing Requires a Strategy
Now this is a great starting place for a few tools and resources that can help your brand build visibility and relationships with prospects online. Of course content marketing includes a much more developed strategy.
The actual content itself is extremely important to effectively engaging your audience. We recommend analyzing your competition, market trends, and going thru our 5 point content marketing checklist to ensure you are on the right track to producing something that will is share worthy online.
Furthermore content marketing can ultimately be a massive waste of resources without proper onsite SEO. Your business website needs to be mobile responsive, fast loading, and search engine friendly in order for your content to be easily consumed online, shared, and rank high in search engines.
Content Marketing doesn’t work without proper onsite SEO! Give our automated system 60 seconds to tell you what to fix!
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As always our SEO company is here to help you if you decide these tasks are too daunting to handle on your own.