5 Tips For Generating Keywords for Your SEO Campaign

Probably the most important factor for determining both the strategy and success of a search engine optimization campaign lies in the selection of keyword phrases. Choosing the right keywords phrases to optimize for any particular website should not be taken lightly. The keyword phrases that are chosen for a campaign determine how people will find a website, how many people will find a website, how quickly a website will rank on the first page of a search engine, and the interest level of the searching party.With that said you must generate a comprehensive list of keyword possibilities before you can select keywords for you SEO campaign.

Here are 5 tips for generating the best keywords for your SEO campaign:

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  • List as many product/service names associated with your business as possible. (e.g. lawyer, doctor,)
  • Brainstorm as many descriptive variations of those product/service names as possible. (e.g. attorney, criminal law, bankruptcy lawyer)
  • Study your competitor’s website and their keywords. This is a great strategy to realizing keywords you hadn’t thought of yourself.
  • Add geographic specific keyword variations. (San Diego Lawyer, San Diego bankruptcy lawyer, La jolla Bankruptcy lawyer)
  • Take your list of all keyword variations and enter then into Google’s Keyword Tool to have Google recommend even more keyword variations.

[/custom_list] Once you have completed these 5 steps you should have an excellent list of keyword possibilities for which to choose for your SEO campaign. This is a crucial first step. Without a full list of possibilities it is likely that you may miss out out on a great keyword ranking opportunity. After you have assembled this list you are ready to compare keywords and select the best choices for your campaign based upon relevance, competition, search volume, and profitability potential.

Search Engine Optimization San Diego

DinoMite SEO is located out of Vista, California but our search engine optimization firm primarily provides service to business owners in all areas of San Diego. We work with both small and large companies alike as well as individuals.

DinoMite SEO provides optimization services based upon keyword packages. Our clients decide how  many keywords they would like to rank for and we deliver the results. Our Keyword packages range from 5 to 30 keywords on average.

What is Keyword URL Mapping?

Keyword URL mapping is the process of determining which page of a website should contain certain keywords to maximize the optimization of the entire website as a whole. A lot of times optimization is only directed at the homepage of a website. This is not the best strategy simply because it is impossible for any one page of a website to be top loaded with several keywords. Each page of a website needs to be optimized for only a few keywords for it to have a chance to rank highly for any one keyword phrase search.

The best practice is to dedicate specific pages of a website to be optimized for specific keyword terms and to thus to spread your keywords out over each page of your entire website. Keyword URL mapping is the process of doing just this.

A Google Rep Explains How Search Works

When you conduct a search on Google you aren’t searching the web. What you are actually searching is Google’s index of the web. You see Google can only index websites that are available to be found by search engine spiders. These spiders index all available websites by beginning at one website and then crawling from that website to any other sites it links with. Once a spider crawls to another site it indexes the content of that site and crawls away once more to others sites that are linked with it. Thus it is the connectivity of websites to one another that allows the Google spider bots to find available websites. This explains why having many inbound links is a major component of how well your website ranks among search engines, particularly Google.

Check out this 3 minute video presentation from an engineer in the quality group at Google, Matt Cutts, on “How Search Works.” A visual for this type of concept will greatly help your understanding.

httpv://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded#!

What do you think? A little easier to understand with a cartoon animation?