5 Tips to Make Facebook Ads work in 2018
For any brand ‘effective’ marketing is the key to profitability. Thus, the ultimate question really is that ”how can a business ensure that its marketing strategy is successful?”.
A variety of things go into the answer such as the activity, processes for creating, communicating, delivering, and exchanging, offerings that have value for customers, clients, partners, and society at large. Facebook is a great platform to reach your audience. There are of course many tricks and tips to better advertising and if we are to take Facebook as a model for this article, below are some guidelines to better your Facebook ads in 2018.
1. Audience Insights on Facebook:
An exceptionally useful feature available in Facebook is ‘Audience Insights’ which provides the page/group administration with useful primary demographic data like location, age, gender, education, etc.
This data can in turn be analyzed to create an appropriate target audience, type of content, the time and day to post so you get the most out of your ads. Deciding your market ads is easier when comprehensive and relevant data is present.
2. Relevance of Ads to the Landing Page Content
There are two main reasons why the content of the landing page should essentially be in accordance to the ad itself; it helps with ad relevance scores and conversion rates. It give the user exactly what they are looking for.
A higher Ad Relevance score leads to lower cost per click, which an important factor since Facebook ads have become more competitive and subsequently more expensive over the last few years.
Secondly, relevance between your ads and the page content leads to increased trust and higher credibility of the brand as a whole to your audience. Trust is of foremost importance in online businesses because customers are more willing to insert their payment information and complete the purchase if the brand looks trustworthy.
3. Single Element Testing vs Split Testing
In place of creating multiple ads and split testing them, design variants of whichever ad presently performs the best, and alter one component at a time.
For example, take your top performing ad and make multiple replicas of it that are identical except for one component be it the headline, description or image. Then track the success of each variation, taking note of the winning elements this will lead to extreme optimization of the advert. Once this analysis is recorded the most important part is efficient combination of the winning elements to create one optimum advert.
4. Ad Placements on Facebook Ads
The best strategy is to split test ad placements, ideally employing 3 basic ad sets, one for the newsfeed right side column, second for the desktop version, and third for mobile phones is the best option.
5. Like Campaigns on Facebook Ads
Like campaigns are mainly meant to gain additional likes and not just thus it is only reasonable to exclude people who already like your page.
The way to do this is to login to your Facebook account and click ‘Create Ad’ in the top right corner, you will then be able to see the regular campaign setup. Next, you scroll down to the ‘Connections’ and select ‘Add a Connection Type’ then you choose ‘Facebook Pages’. Lastly, select the option ‘Exclude People Who Like Your Page’.
- Additional alternatives:
- Refined targeting
- Geographic targeting
- Target followers of similar brands
- Collaborate with existing industry brands
Conclusion of your Facebook Ads:
It is important to note that the heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions, and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.
While there are many ways to increase profitability, it is not wrong to say that marketing is the foremost contestant in the race for higher profits, Facebook groups/pages have dynamically transformed the shopping and service industry and thus it is important for any business to operate a successful marketing campaign on the Facebook platform.
At Dynamik Internet Marketing, we offer services helping set up and create facebook ads that convert so as a business owner you can gain conversions. To learn more about our facebook services click here or contact us.