Wix Websites No Longer Safe in Google – What to Do Next

Wix Websites De-indexed from Google

Recently Google has been removing a majority of Wix websites from their search engine. When a website is moved from a search engine, this is referred to as a “de-index”.

In other words Google’s library of websites does not include this type of “Wix” book. This is to be a massive concern for all business owners who have previously built their website on the Wix platform.


Why Google Doesn’t Like Wix

Wix websites are affordable and easy to build hence why several hundred thousand website owners have decided to use the platform to build out their site.

The problem is that Wix websites rely heavily on images and have a coding structure that is difficult for Google’s spider engines to read. If Google can’t read your website, then it will not like your website and you will have a hard time gaining exposure and visibility within their search engine.

 Non Google Friendly Means Non Business Friendly

Google is the number one search engine and no matter your industry or business model, you have a lot to lose if Google does not support your website. Simply put if your website is non Google friendly then your losing business to your competition who does have a Google friendly website.

You Stand to Lose Over $100,000 in New Business with a Wix Website

We understand that every business is different and that there are many factors that go into the success and profitability of each. However, it is safe to say that the average business stands to lose over $100,000 over 2-3 years if their website is not available on Google. A majority of businesses stand to lose closer to $300,000 or more.

Plain and simple;  you need to be where your customers are looking and they are looking on the number one search engine for your product or service.


What You Should Do If Your Business Owns a Wix Website

If your business website is operated by Wix then you need to take immediate action. By this we are implying that you need to go out and have an SEO friendly web design firm build you a brand new website preferably on WordPress.

WordPress is the number one content management system (website building platform) and Google absolutely supports all WordPress websites.

As a matter of fact, Google rewards websites that are built on WordPress because they have a great coding structure, are very organized and clean for visitors, and have an average faster loading time.

It’s Time To Make A Smart Investment and Re-Design Your Website on WordPress

WordPress websites are easy to update, fast loading, have a clean code structure, look beautiful, and also power some of the internet’s top brands including:

  • The New Yorker
  • TechCrunch
  • Mashable
  • Variety
  • Sony Music
  • Best Buy
  • Xerox
  • ESPN
  • Fortune

There is a reason these top brands have chosen their website to be built on WordPress and it is time you made a small investment to do the same.

In Less Than 1 Week Your Website Can Be Redesigned on WordPress

For as little as $1,000 and in as quickly as 1 week, your business website can be redesigned on WordPress to be 100% Google friendly. This is an absolute no brainer decision which will save your business on average upwards of $100,000 over two years.

Most business will earn upwards of $500,000 over two years by switching from Wix to WordPress.

We Recommend GoDaddy WordPress Design

Affordable, Fast, & Google Friendly Website

GoDaddy is not just a WordPress hosting company but they are also a WordPress design company. They offer affordable WordPress websites starting at $1,000 and can have your new site launched in as little as 7 days.

If your business website is currently on Wix, you need to jump over to Godaddy and have them update your site to WordPress before you lose any more business from Google.

Have an Ecommerce Shop on Wix?

If  you have an ecommerce shop on Wix then we highly recommend you switch on over to Shopify. Shopify is partnered with Google and Pinterest so your website is guaranteed to be both SEO and social media friendly!



5 Tips To Gain More Search Traffic Via Google’s Hummingbird Update

Google started implementing their Humminbird algorithm update sometime in mid to late August, 2013. They waited one month to release a public statement that the new algo update was live and had been affecting search results for nearly four weeks. That was a few weeks ago and the news of “Hummingbird” was quickly shadowed by the devastating news that  came shortly after which was of course that Google was officially discontinuing keyword search data in Google Analytics.

In the coming weeks we will be outlining in detail our new search and analytic strategy with the removal of organic keyword search data; however we believed it was of great importance to first address and discuss a few of our secret tactics for maximizing brand exposure and increasing targeted search traffic for Google’s Hummingbird update. Lets jump into it.

What is Google’s Hummingbird Update?

Google Hummingbird is the name they have given to their biggest search algorithm update since 2001 according to Google search chief, Amit Singhal. The name “Hummingbird” is meant to describe the “precision and speed” for which the search engine will now provide search results based primarily around what the Silicon Valley tech giant calls “conversational search”.

Conversation search is the concept that search results should include those webpages that have content that is conversational in nature so as to provide more relevant information, answers, examples, and related topics to a search query rather than webpages that simply use the same keyword as the search query.

Conversation search is the concept that search results should include those webpages that have content that is conversational in nature.

Danny Sullivan of Search Engine land had a chance to talk with Google insiders about Hummingbird and was able to pull an example of a pre and post Hummingbird search result. Sullivan wrote, “A search for “pizza hut calories per slice” used to list an answer like this, Google said, but not one from Pizza Hut. Now, it lists this answer directly from Pizza Hut itself, Google says.”

Furthermore Google believes Hummingbird will return more relevant search results than in the past with the emphasis surrounding the algorithms ability to provide these conversational type results. The question begs, how should I go about optimizing for conversational search?

How Do You Tame A Google Hummingbird?

If conversational search is becoming increasingly important in the eyes of Google than that should tell you  twos; 1). People are searching for information in a conversational manner. And 2). People must be asking Google more questions than ever before in history. Einstein anyone?

If people are asking Google more questions than your response should be to try to answer more questions.  It seems simple enough but there are certainly content marketing strategies that play into this. Lets take a closer look.

Hummingbird Tip #1 – Include More Questions In Your Blog Posts

Matt Cutts and other search marketing representatives from Google still suggest that marketers should aim to provide unique and high quality content on a consistent basis. However they did not elaborate on the fact that bloggers should include more direct questions and direct answers within the content of their posts.

Think about it. People are asking Google more questions and Google’s Hummingbird is looking for webpages that can provide answers to these questions. By basing a blog post around a commonly asked question and then providing an answer to that question you are both demonstrating your knowledge for a particular topic and you are appeasing the Hummingbird update.

To find the best questions to answer you may decide to survey your current customers to better understand a consumer thought process in your industry. Additionally you can also use Google’s auto suggestion search query filter to see what common search queries come up as you begin typing the basis for a question. Looks like we need to do a post on the best SEO plugin for WordPress since we are big proponents of WordPress and could use that blog subject to spin off into our ability to design and build incredible responsive sites.

Hummingbird Tip #2 – Build an FAQ Page

For a long time we have recommended and helped our clients to build an FAQ page on their site. No matter your industry, service, or the product that you are selling; customers are always going to have a few basic questions for you. In order to save yourself resources in customer service (having to answer these questions on the phone or via email) and additionally to provide more information and establish credibility with potential customers, building an FAQ page is a great idea for anyone with a website.

Of course Google is now set to better recognize your content as conversational and these questions could very well rank highly in search results as the result.

Hummingbird Tip #3 – Answer More Questions

For a long time it has been a great marketing strategy to actively pursue answering forum questions online as a means to demonstrate knowledge in your indusry and to build credibility for your personal brand or company. I can’t say how many times we have been doing research on different ecommerce platform plugins and information and come across tips and information posted from a “Mike at Volusion”. (We made up this exact example but you get the point). What is Mike doing here?

Mike is demonstrating exactly how the Volusion platform solves a problem you are facing, he is driving traffic and interest back to his website, and he is planting a seed in the consumer mind that Volusion provides great customer service. Mike is killing it by answering one simple question online.

With the Hummingbird update we can expect Yahoo Answers and threads on sites like Quora to begin ranking better. Better forum rankings means more traffic, larger threads, and the potential for more eyes on your answer. Our suggestion is that you get active on these types of forums and be like Mike. No pun intended.

Side note: Referall traffic from sites like Quora and Yahoo Answers (should you leave a direct link to your site) is currently still available in Google Analytics. Go ahead and show your boss just how much traffic you are responsible for as the result of answering questions over there.  You can also use bitly or another URL tracking source to keep tabs on referral tracking from specific threads on the same site.

Hummingbird Tip #4 – Host An Interview

People love doing interviews, reading interviews, and listening to interviews. As a content marketer you should love hosting interviews. Why? Well relatively speaking hosting an interview is very simple and it provides you with at least different three pieces of content to share online and off. 

Start by finding an interesting individual within your own company or within your industry (non-direct competitor) that agrees to an interview. Next do some research to discover which questions are most popular and in demand from your target audience. Host the interview, ask those intriuging and hot topic questions and make sure to record the interview so that you end up with both a visual form and an MP3 form of your discussion. Go ahead and transcribe that conversation and incorporate it into a blog post. Now take that content (video, MP3, and blog post) and distribute everywhere online with the source link from the original blog post.

As your content begins to pick up momentum online your post will end up with organic links and social shares. This will help your post to rank better in search engines for those “conversational queries” that Google is now more accurate at identifying.

Finally return the favor and accept offers that you might receive  from another blog owners to be interviewed on their blog. This is another opportunity to build your credibility, demonstrate your knowledge, build a backlink to your site, and take a moment off from blogging yourself.

Hummingbird Tip #5 – Increase Customer Reviews on Ecommerce and Review Sites

If you’re familiar with Ecommerce marketing then you know the importance of increasing customer reviews on individual product pages. Reviews help your company to gain trust from potential new customers and often times reviews end up answering questions that potential customers might have had. Not only this but reviews help with page authority and click thru rate (add in some rich snippet review markup) as well as they help assist in the department of long tail keyword rankings. Think of product reviews like hosting your own mini-forum that is super specific to your industry. Not only do you get to moderate the conversation but you literally get to host it on the same page of your site where consumers can easily purchase and checkout with minimal distractions.

Service, software, and product reviews are equally important on 3rd party sites. Go ahead and consider giving away your product for free to the most popular blogger in your industry or neutral industry in return for a fair and honest review of your product on their website. You’ll not only receive a valuable backlink from most likely a high PR site (if the blogger is decent) but you’re more than likely to receive a favorable review.  The law of reciprocity anyone? You just gave away your product for free. 

Again customer reviews almost always answer questions that potential customers might have and with Hummingbird targeting conversational content this is your best bet for increasing online exposure.

So there you have it. A quick run down of Google’s Hummingbird update, the main changes (conversational search+ results), and 5 tips to increase traffic to your website. Hummingbirds aren’t vicious after all you just have to have that sweet nectar that they are looking for.

Related: Top5 Best Blogging Topics

Penguin 2.0 Is On It’s Way – Learn How To Survive A Bigger, Badder, Penguin

The head of Google’s webspam team, Matt Cutts, has announced the coming of a new Penguin update sometime in the summer of 2013. Brace yourself for Penguin 2.0.

Penguin 2.0 will be similar to the original Penguin update but has a few added elements. Let’s take a close listen to what Matt Cutts has to say and then we’ll discuss the action steps you should take.

What To Expect from Penguin 2.0

Penguin 2.0 is targeting low quality and black hat link building efforts. Just as the original Penguin update focused on penalizing websites with volumes of low quality links in proportion to the number of high quality inbound links; Penguin 2.0 will do a more accurate job of penalizing websites who have cheated their way to the top of search engines.

Here’s a list of what Penguin 2.0 is looking for:

  • Paid Links (Advertorials violating Google’s guidelines)
  • Links from low quality websites
  • Irrelevant Links (Un-Natural)
  • Over Optimized Anchor Text
  • Keyword Stuffing
  • Hacked Websites

Here’s what type of websites may be penalized:

  • Sites which have received a boost in ranking from purchasing paid links
  • Sites that have a high ratio of inbound blogroll links compared to other inbound links
  • Sites that are ranking for keywords outside their industry (if you were lucky enough to have your website ranking for a random keyword phrase… this may be corrected)
  • Hacked sites

How to Survive a Bigger, Tougher, and Meaner Penguin

Google wants the formula for online success to always remain consistent for your brand. The ultimate goal is to have those websites that provide the most value to the user to have the most online exposure.

Thus, if your website provides extraordinary value to the user then your website should be rewarded with higher relevant keyword rankings. However, as competition in every online industry grows, the task for Google to find the best websites in each industry becomes more difficult. Enter social signals.

The easiest way for Google to determine if your website is valuable to users is by looking closely at your social signals. Social media and SEO are influencing each other more each day. If your website has a great deal of traffic, return visitors, a low bounce rate, Facebook likes, shares, and recommendations, and a fair amount of Google plus shares…. then it is easy for search engine robots to determine your website provides a great user experience. The end result should then be higher rankings. Lets dig in further and examine how to go about building a great user experience.

Action Steps To Scare Off Penguin 2.0

1). Provide Value To Your Visitors – Build your website, write page content, and compose blog posts with your visitor in mind. Give them the information that they want and readers will come back, share your content, stay on your website longer, and possibly buy your services. An engaged and happy website visitor shows in analytics that Google can see. When Google sees happy website visitors they determine your website is of high quality and reward you with higher rankings and higher page rank.

2). Lower Your Bounce Rate – Your bounce rate is the first indicator of what people think of your website. If your bounce rate is high it can mean two things. One, that you are running an ad campaign with keywords and copy that don’t accurately relate to your website. Or two, that your website is lacking visually or contextually what organic visitors are hoping to see.

The most effective way to lower your bounce rate is to use an A/B conversion software to help you determine the best combination of text and images to convey a first impression that visitors hope to see. Try Crazy Egg.

3). Provide Social Sharing Opportunities – Even if your company does not have a very proactive social media marketing strategy you should still offer those socially savvy website visitors an easy way to share your content. Add Facebook, Google Plus, Yelp, and Twitter buttons at the very least to your homepage. The social shares will follow in time as your business continues to provide valuable content.

Bonus Social Proof Tip: Until your website garters many social shares, use social buttons that don’t display the number of shares. Avoid negative social proof at the start and then leverage social proof when you have the swagg to do so.

4). Keep Your Website Safe From Hackers-

2013 is quickly becoming the year of the hack. And Penguin 2.0 is on the hunt for injured prey. If your website is hacked or contains malware you can expect to lose rankings and website traffic. Keep you website safe by updating your password to contain symbols, upper and lower case letters, numbers, and multiple words that in no way, shape, or form could relate to your brand, business name, birthday, or service. Hackers and software are quick to try the top thousand combinations of your business password to get into your site. 

5). Use Google Markup Language to Help Google I.D. Your IndustryGoogle’s highlighter tool makes it simple for webmasters to add html markup to their website in order to help Google bots id their industry, products, or events. No coding skills necessary. Just the knowledge and application of the tool itself is all that is needed. This is the easiest way besides using a sitemap to help Google index and understand the pages and content on your website.

6). Build Quality Links– Ultimately Penguin 2.0 is looking to penalize sites with low quality inbound links. So build high quality links instead. Begin by guest blogging on relative and authoritative sites in your industry. Guest blogging is the best SEO tactic of 2013.

So there you have it. The ultimate defense to Penguin 2.0. What concerns or questions do you have about Google’s next big update?

Bonus Content:

So as we stated in tip #3 providing social sharing signals has become increasingly important to your online marketing efforts and is now a factor in organic keyword rankings. Circling back around to our point on negative social proof, you don’t want to display social sharing buttons on your website or blog post unless you have already accumulated a few shares. Your readers won’t want to share a post that has zero shares….

That’s why we recommend the WordPress plugin, Flare, to our clients with wordpress hosted blogs. Flare is like other social sharing plugins with the addition of a social proof attribute. Using Flare you can set the number of social shares to a minimum before the plugin will ever show a counter to your visitors. Once you hit 10 or maybe you decide 20 shares as a minimum, Flare, will now leverage your positive social proof to help you gain even more shares from your readers by suddenly showing a share counter.

Best of all Flare is free to download and free to use and includes a bunch of other great attributes to make your site look good and help you drive more social traffic and increase SEO signals to your site.

View Most Recent Links Using Google Webmaster – SEO Tool

Matt Cutts Tweets New Google Webmaster Tool

The head of Google’s webspam team, Matt Cutts, decided to publicly announce the release of Google Webmaster’s new “link finder” tool just yesterday evening. Cutt’s tweeted, 

“You can now download links from Google *sorted by date*. Nice. Look for “Download latest links” in console UI. Pass it on!”

The new links tool shows you where your website is receiving the most current links from. Monitoring the quality of your inbound links is important to your SEO campaign and thus this tool will come in very handy.

How To Access Most Recent Links in Google Webmaster

Here are some easy to follow directions for how to access your recent links assuming you are logged into your Google Webmaster account.

1). Click on traffic on the left hand side of  your dashboard (screenshot to the right)

2).  Click on “links to your site”

3). Click on the “more” button under Your most recent content.

4). Click on “Download latest links”

And that’s it. Once you click “download latest links” up pops the option for the format of your download and your set. Now it’s time to analyze the quality of inbound links for which you are receiving and to dump the poor quality links that may negatively affect your rankings should you keep them.

SEO ACTION TIP: Should you find a high PR site linking to yours (ex. ESPN links to your site) consider composing a new blog post reviewing that ESPN linked to your site. Then in your blog post link to that page of ESPN’s site from where they link to your site. Create a triangle of linking pages with ESPN in order to further boost the ranking authority of their link to your site.

Not sure where to build links to start your SEO campaign? Here’s a hint. Start with social _______ sites.

5 Ways To Send Google’s Penguin Update Packing For A Long Winter

Most recently on April 24th Google announced a new update to its search algorithm called “The Penguin Update”. Here is what Google said,

“We’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content”.

The search update is not something that should worry legitimate SEO Firms but it does warrant concern for all those black hat SEO agencies and consultants who use automation and link schemes as a way to acquire a high ranking within Google. In fact the penguin update should come as a relief to website owners everywhere who have rightfully invested their precious time and energy into updating their website consistently with relevant and meaningful content.

Google’s Penguin Goes Into Hibernation

Google wants to provide the most relevant and meaningful websites to their users for any given search. The problem is that with black hat SEO comes link schemes, automation softwares, auto blogging systems, and beyond which make Google’s job of evaluating the quality of a website more difficult. Google must sort through thousands among thousands of poor websites to find the good ones that deserve a high ranking. So how can you ensure that Google finds your website to be of a high quality?

1). Create high quality and relevant information via a blog several times a week: When you produce high quality content for your website visitors first then Google will reward you with positioning in their “Current News SERPs” as well as with a higher website ranking overall.

2). Do not participate in black hat SEO techniques which include link wheels, link schemes, or automation of any kind: The Panda feeds on link wheels and poor website content. As long as you don’t feed the Panda it shouldn’t bother or attack you.

3). Check your website for misspelled words, punctuation, and grammar: You don’t have to be a grammar expert by any means but double checking content on your site for grammatical errors is advised. Just have the intern do it.

4). Target only 2-3 keywords per unique URL: URL mapping is an SEO strategy in which you target specific keywords per a specific page of your website. The strategy is that it is much easier to have one URL become the dominate page for 1-3 keywords rather than the dominate page for 5-10 keywords. By targeting only 2-3 keywords per page you will find the content on your website to be of a much greater quality merely because you are not keyword stuffing.

5). Interlink pages of your website with one another when a visitor has something to gain from traveling to another page: When the opportunity presents itself to hyperlink a keywords phrase to another page of your website for the purpose of providing more answers and valuable content to your visitor then do so.

As long as you continue to work by legitimate means on your website then search engines including Google will reward you with higher keyword rank positions. To send the Panda update packing for a long winter simply continue to produce quality content on your website.