How to Rank On Page 1 of Google’s Personalized Search

Search Plus Your World

Just one week ago today, on January 10th, 2012, Google announced the release of one of the most significant search algorithm changes in the history of their existence. The update has been named, “Search Plus Your World” and is revolutionizing what is being referred to as “personalized search”. Search Plus Your World offers personalized search results by tailoring the information and webpages that you find on Google according to your social connections on the Google+ network. Personalized search only requires that you are currently logged into your Google+ account while you are conducting a search within the engine.

Personalized search results implies that you will be fed information that is meant specifically for only your eyes to see. This tailored information will be based upon all past conversations, profiles, photos, videos, and websites that you have shared or visited previously within the Google+ network. Thus personalized search results will show you more of the same information that your friends and family have recently viewed and less information that you have never seen before.

Social Media Marketing Becomes a Player In Search

What are the immediate ramifications of Google Plus Your World in terms of SEO? Social media marketing will immediately play a much more significant role in search. Consider that the top search engine results pages (SERPS) for any personalized search will be those webpages that have been viewed before by a social connection of the search user.

For example, Brad has a friend Mike. Mike searches for cars all day online. The webpages and car manufacturers he enjoys most he engages with via his own Google+ social profile.( He comments on their Google+ brand page…)

Brad decides its time to buy a new car. While logged into his own Google+ account, Brad searches using the query, “Cars for sale.” The resulting webpages are not necessarily the best webpages to find cars for sale. Instead the resulting webpages most likely include those websites and brands which Mike has become so interested with. These resulting webpages are thus personalized based upon Brad and Mike’s friendship on the Google+ network.

Adapt To Personalized Search Results

The reason Google opted for personalized search is to be debated. However one thing is certain. Personalized search does press website owners to become more socially active within their Google+ network in order to rank highly in Google’s search engine for personalized results. How is this so? Well website owners must not only have a Google+ brand page but they must link their website to their brand page in order for Google to recognize the association between the two. By doing so Google+ users can recommend a website to become a top organic listing by adding that website’s Google+ brand page to their circles (friends list for non-Google+ vocab users). Thus the objective for website owners is to grow the following of their brand page as much as possible in order to gain a better ranking position in Google’s personalized search results.

1). Create A Google+ Brand Page

The first move for adoption is to create a Google+ Brand Page. Below are easy to follow steps to set up a brand page.

  1. Log into your Google+ account
  2. Navigate to
  3. Choose which category your business fits into. Choice are business or place, product or brand, company/institution/organization, arts/entertainment/sports, or other.
  4. Enter you business name and information. Then select a sub-category for your business
  5. Choose a tagline and upload a photo
  6. Spread the word with you circles of friends about your new page and you’re done!

2). Add the Google+ button to your website

The second move in adoption to personalized search is to add the Google+ badge to your website. Notice how we said badge not button. That is because there is a difference between the Google+ button and the official Google+ brand badge. The badge has a code snippet that links your website to your brand page. Thus when people add your brand to their circles they will be officially “recommending” your website to their friends via personalized search.

Google is sneaky. The brand badge is also required to show up in Google Direct Connect. Google direct connect allows users to to find a brand on Google+ by  typing in “+” in Google Search, followed by the brand or business they want to follow. For example you can find the DinoMite SEO brand page by typing in, “+DinoMiteSEO” into Google.

Below are the easy to follow steps to add your Google+ badge to your website.

  1. Log into your Google+ account
  2. Copy your brand page id onto your clipboard or write it down if you are old fashion. *Your brand page id is the first long string of numbers that you see when you are currently on your brand page. Example: 102834149929830169614
  3. Navigate to
  4. Enter your brand page id into the box requested
  5. Choose which size badge  you want to fit on your website
  6. Copy the HTML code snippet that was generated for you (towards the bottom)
  7. Paste this code amongst the current code for the homepage of your website and you’re done!

Promote Your Google+ Brand Page

Alright so you have your Google+ brand page set up. You have your brand page linked to your website. Now it is time to promote your brand page like your life depended on it. You should promote to your customers, clients, friends, family members, babysitter, dentist, neighbor, kids, grandmother, and even your your mother-in-law to visit your website and hit the Google + 1 button your badge. After all you could be securing yourself a top listing in personalized search when a friend of a friend of a friend searches Google for the product or service you have to offer!

What are your immediate thoughts on Search Plus Your World? Are you a fan of the changes? Are you going to be an early adopter of the personalized search SEO strategy? Let us know what you think be commenting below!


3 Reasons Why SEO is Crucial For Large Businesses

The Importance of Search Engine Optimization for Large Corporations

The importance of search engine optimization for smaller businesses cannot be mistaken. Lets put it this way, without a strong internet presence it is very difficult for a small company to ever become big. With that said SEO is just as crucial for a large business as it is for a small one. Lets take a closer look at three reasons why SEO is crucial for big brands.

1). Remain Competitive Amongst the Big Dogs

Big businesses have a lot to gain from a strong internet presence. However, they also have a lot to lose including potentially millions of dollars in sales to a list of online powerhouse ecommerce websites such as Amazon, Ebay, Zappos, and company.

Then there are are those large businesses which only provide a service. How do they plan to continuously acquire new clients at the same rate as their competition if they are not on the first page of Google? 90% of consumers conduct online research before purchasing a new product or service. Of that 90% a whopping 70% don’t browse past page one of search results. Thus 63% of consumers will be influenced by a resulting webpage on page one of search engines for the product or service they are looking for. If a large business is not gaining a piece of this 63% then they will not be competing as a top dog in their industry very long.

2). Squash Smaller Businesses

Big businesses have the advantage of low cost of goods and the ability to offer a lower selling price. Essentially a large business can stomp out all smaller competitors by simply not forfeiting their online target market.

3). Continue to Grow

Search Engine Optimization is the foundation of inbound marketing. Big businesses must continue to invest in online visibility as much as they do traditional marketing in order to continually gain a larger piece of their target market. The most efficient way to gain online exposure is by attracting massive amounts of website traffic via search engines. In other words big businesses need a ramped up SEO campaign to rank on page one of search engines for every industry related search term. There should be no ifs, ands, or buts about it.

What are your thoughts? What are some other reasons why SEO is crucial for large businesses?