Yahoo Hits Market Share Low in 2012 While Google and Bing Sky Rocket
Last month in June of 2012 ComScore announced ground breaking numbers in regards to market share for the three big search engines, Google, Yahoo, and Bing. While Google and Bing experienced all time highs for marketing share in June, Yahoo experienced an all time low since the engine was established. For 10 straight months Yahoo search volume has declined and is showing no signs of potential recovery.
Google and Bing now control and even more substantial portion of search with Google trail blazing the way. Here are the market share numbers from June.
- Google: 66.8 percent in June, up from 66.7 percent in May; an all-time high for Google
- Bing: 15.6 percent in June, up from 15.4 percent in May; an all-time high for Bing
- Yahoo: 13 percent in June, down from 13.4 percent in May; an all-time low for Yahoo
Implications for your business?
Local SEO Action Tip: With Google controling 67% of search as a local business you need to have an SEO strategy for local optimization. You are loosing business every second that you aren’t on page one. Check out our Google local business strategy guide for tips on how to improve your local ranking.
Competitive SEO Action Tip: If your business involves is not geo specific and involves reaching a broad audience then a strong online presence is crucial. Traditional marketing is often times too expensive to reach your entire target audience and so online marketing becomes the best complete marketing strategy. Check out this article on 3 Reasons Why SEO is Crucial for Large Businesses and take action.