Where Should You Build Links First?

Over the past year several business and website owners have asked our team where they should begin build links for a new website. To that question we answer, “social bookmarking websites”. Social bookmarking sites should be the first link building vertical that you turn to in a brand new SEO campaign merely for the fact that these links are almost always instantaneously approved. Fast link approval implies a fast index of your target URL which in turn implies a fast potential for ranking improvement.

Social Bookmarking Sites Build the Best Links

Social bookmarking sites not only provide instantaneous inbound links to your website but they normally carry a high page rank value in addition. A high page rank value means that the ranking authority that these social bookmarking sites will pass over to your website will be stronger than those websites with a lower page rank value. In case we are getting ahead of you, Page Rank describes a number between 0 and 10 that Google places on your website. A higher Page Rank implies your website is more credible and more influential than others. It is desirable to have a high Page Rank website link to your website.

You can compare the Page Rank of a website to social status in the United States. Having the president of The United States recommend your business will mostly likely do you more good than a regular civilian recommending your business. That is to say the President has more authority than the average Joe. In the world of SEO, having a website with a high Page Rank link to your website is similar to having an a recommendation from a highly respected president, CEO, or otherwise influential personnel.

Social bookmarking sites regularly carry a higher Page Rank than the majority of other websites. Inbound links from social bookmarking sites thus are more meaningful to your website ranking than directory submissions, integrative links, article submissions, and the like. At the start of any SEO campaign we recommend visiting those social bookmarking sites first and foremost!


How Do SEO Citations Help With Local Rankings?

Citations will help your business rank higher within local search. But what is a citation? A citation is when a website cites the contact information and or the address of a business. Think of a citation as an online review. When a third party website lists the name, contact information, and business address of your website; you just gained a citation.

Citations are important for your local business ranking within search engine maps. Citations help prove the validity of your business information. Thus the more citations you have the more Google and other search engines can be sure that your business is legitimate.

Why would search engines question the legitimacy of your business? Well it has become a well known SEO strategy to create a business listing with a fictitious address in order to gain a local listing where your business does not physically exist. For this reason search engines rank local businesses higher when they have many citations. Citations act as references for a local businesses physical location.

Great read: Local Business Strategy Guide

Get More Citations

The easiest way to receive more citations for your business is to create as many local business profiles as possible. Create business profiles on Yelp.com, Local.com, Yellowpages.com, Yellowbook, CitySearch, FourSquare, ThinkLocal, Biznik, CitySlick, MyCity, and MetroBot. By doing so you are in fact creating citations to support your Google, Yahoo, and Bing local listing as well as you are fostering customers and fans of your business to leave you online reviews. Although online reviews are not the same as citations (since a review doesn’t always include the business contact info), reviews do factor into your local listing rank position as search engines also reward businesses with many reviews.

The newest directory to gain online momentum is Thumbtack. Similar to Yelp, Thumback is an online directory and review site for local businesses and services. They do a better job of providing customers informed information to make a good purchasing decision by way of asking business owners a series of questions. Additionally Thumback is quickly earning higher rankings in Google for its smart leverage of link building. In fact business owners can increase their visibility in their directory only by gaining online reviews and linking back to their profile. Dinomite SEO is known on Thumback for providing Affordable- Premium SEO Solutions! Get a head start and get going on Thumbtack today!

5 Ways To Send Google’s Penguin Update Packing For A Long Winter

Most recently on April 24th Google announced a new update to its search algorithm called “The Penguin Update”. Here is what Google said,

“We’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content”.

The search update is not something that should worry legitimate SEO Firms but it does warrant concern for all those black hat SEO agencies and consultants who use automation and link schemes as a way to acquire a high ranking within Google. In fact the penguin update should come as a relief to website owners everywhere who have rightfully invested their precious time and energy into updating their website consistently with relevant and meaningful content.

Google’s Penguin Goes Into Hibernation

Google wants to provide the most relevant and meaningful websites to their users for any given search. The problem is that with black hat SEO comes link schemes, automation softwares, auto blogging systems, and beyond which make Google’s job of evaluating the quality of a website more difficult. Google must sort through thousands among thousands of poor websites to find the good ones that deserve a high ranking. So how can you ensure that Google finds your website to be of a high quality?

1). Create high quality and relevant information via a blog several times a week: When you produce high quality content for your website visitors first then Google will reward you with positioning in their “Current News SERPs” as well as with a higher website ranking overall.

2). Do not participate in black hat SEO techniques which include link wheels, link schemes, or automation of any kind: The Panda feeds on link wheels and poor website content. As long as you don’t feed the Panda it shouldn’t bother or attack you.

3). Check your website for misspelled words, punctuation, and grammar: You don’t have to be a grammar expert by any means but double checking content on your site for grammatical errors is advised. Just have the intern do it.

4). Target only 2-3 keywords per unique URL: URL mapping is an SEO strategy in which you target specific keywords per a specific page of your website. The strategy is that it is much easier to have one URL become the dominate page for 1-3 keywords rather than the dominate page for 5-10 keywords. By targeting only 2-3 keywords per page you will find the content on your website to be of a much greater quality merely because you are not keyword stuffing.

5). Interlink pages of your website with one another when a visitor has something to gain from traveling to another page: When the opportunity presents itself to hyperlink a keywords phrase to another page of your website for the purpose of providing more answers and valuable content to your visitor then do so.

As long as you continue to work by legitimate means on your website then search engines including Google will reward you with higher keyword rank positions. To send the Panda update packing for a long winter simply continue to produce quality content on your website.

Google’s Matt Cutts Explains Search Using Katy Perry Reference

Recently Google’s head of web spam, Matt Cutts, released an eight minute video on how the powerhouse search engine indexes webpages. He covered everything from crawling timelines, crawling frequencies, crawling and indexing priorities, filtering processes with the databases and even how PageRank is used. Perhaps best of all he referenced Katy Perry in a query example to explain how the indexing of related webpages works. Here is the video for your own reference.


Below is the video transcription provided by Google.

0:00 MATT CUTTS: Hi, everybody.
0:01 We got a really interesting and very expansive question
0:04 from RobertvH in Munich.
0:06 RobertvH wants to know–
0:09 Hi Matt, could you please explain how Google’s ranking
0:12 and website evaluation process works starting with the
0:14 crawling and analysis of a site, crawling time lines,
0:18 frequencies, priorities, indexing and filtering
0:21 processes within the databases, et cetera?
0:25 OK.
0:25 So that’s basically just like, tell me
0:27 everything about Google.
0:28 Right?
0:29 That’s a really expansive question.
0:30 It covers a lot of different ground.
0:32 And in fact, I have given orientation lectures to
0:35 engineers when they come in.
0:37 And I can talk for an hour about all those different
0:40 topics, and even talk for an hour about a very small subset
0:43 of those topics.
0:45 So let me talk for a while and see how much of a feel I can
0:48 give you for how the Google infrastructure works, how it
0:51 all fits together, how our crawling and indexing and
0:53 serving pipeline works.
0:55 Let’s dive right in.
0:57 So there’s three things that you really want to do well if
0:59 you want to be the world’s best search engine.
1:01 You want to crawl the web comprehensively and deeply.
1:03 You want to index those pages.
1:05 And then you want to rank or serve those pages and return
1:08 the most relevant ones first.
1:10 Crawling is actually more difficult
1:11 than you might think.
1:13 Whenever Google started, whenever I joined back in
1:16 2000, we didn’t manage to crawl the web for something
1:18 like three or four months.
1:20 And we had to have a war room.
1:22 But a good way to think about the mental model is we
1:25 basically take page rank as the primary determinant.
1:28 And the more page rank you have– that is, the more
1:31 people who link to you and the more reputable those people
1:34 are– the more likely it is we’re going to discover your
1:37 page relatively early in the crawl.
1:39 In fact, you could imagine crawling in strict page rank
1:41 order, and you’d get the CNNs of the world and The New York
1:45 Times of the world and really very high page rank sites.
1:49 And if you think about how things used to be, we used to
1:51 crawl for 30 days.
1:53 So we’d crawl for several weeks.
1:56 And then we would index for about a week.
1:59 And then we would push that data out.
2:01 And that would take about a week.
2:04 And so that was what the Google dance was.
2:05 Sometimes you’d hit one data center that had old data.
2:07 And sometimes you’d hit a data center that had new data.
2:10 Now there’s various interesting tricks
2:13 that you can do.
2:13 For example, after you’ve crawled for 30 days, you can
2:16 imagine recrawling the high page rank guys so you can see
2:19 if there’s anything new or important that’s hit on the
2:21 CNN home page.
2:22 But for the most part, this is not fantastic.
2:25 Right?
2:25 Because if you’re trying to crawl the web and it takes you
2:28 30 days, you’re going to be out-of-date.
2:30 So eventually, in 2003, I believe, we switched as part
2:36 of an update called Update Fritz to crawling a fairly
2:40 interesting significant chunk of the web every day.
2:43 And so if you imagine breaking the web into a certain number
2:47 of segments, you could imagine crawling that part of the web
2:51 and refreshing it every night.
2:53 And so at any given point, your main base index would
2:58 only be so out of date.
3:00 Because then you’d loop back around and you’d refresh that.
3:03 And that works very, very well.
3:04 Instead of waiting for everything to finish, you’re
3:06 incrementally updating your index.
3:08 And we’ve gotten even better over time.
3:10 So at this point, we can get very, very fresh.
3:14 Any time we see updates, we can usually
3:16 find them very quickly.
3:18 And in the old days, you would have not just a main or a base
3:20 index, but you could have what were called supplemental
3:24 results, or the supplemental index.
3:26 And that was something that we wouldn’t crawl and refresh
3:28 quite as often.
3:29 But it was a lot more documents.
3:31 And so you could almost imagine having really fresh
3:35 content, a layer of our main index, and then more documents
3:40 that are not refreshed quite as often, but there’s a lot
3:42 more of them.
3:43 So that’s just a little bit about the crawl and how to
3:45 crawl comprehensively.
3:47 What you do then is you pass things around.
3:49 And you basically say, OK, I have crawled a large fraction
3:53 of the web.
3:54 And within that web you have, for example, one document.
3:58 And indexing is basically taking things in word order.
4:04 Well, let’s just work through an example.
4:06 Suppose you say Katy Perry.
4:10 In a document, Katy Perry appears right
4:13 next to each other.
4:14 But what you want in an index is which documents does the
4:18 word Katy appear in, and which documents does the word
4:20 Perry appear in?
4:22 So you might say Katy appears in documents 1, and 2, and 89,
4:26 and 555, and 789.
4:32 And Perry might appear in documents number 2, and 8, and
4:37 73, and 555, and 1,000.
4:42 And so the whole process of doing the index is reversing,
4:47 so that instead of having the documents in word order, you
4:50 have the words, and they have it in document order.
4:53 So it’s, OK, these are all the documents that a
4:54 word appears in.
4:56 Now when someone comes to Google and they type in Katy
4:59 Perry, you want to say, OK, what documents might match
5:02 Katy Perry?
5:03 Well, document one has Katy, but it doesn’t have Perry.
5:06 So it’s out.
5:08 Document number two has both Katy and Perry, so that’s a
5:11 possibility.
5:12 Document eight has Perry but not Katy.
5:15 89 and 73 are out because they don’t have the right
5:18 combination of words.
5:19 555 has both Katy and Perry.
5:22 And then these two are also out.
5:25 And so when someone comes to Google and they type in
5:27 Chicken Little, Britney Spears, Matt Cutts, Katy
5:29 Perry, whatever it is, we find the documents that we believe
5:32 have those words, either on the page or maybe in back
5:35 links, in anchor text pointing to that document.
5:38 Once you’ve done what’s called document selection, you try to
5:41 figure out, how should you rank those?
5:43 And that’s really tricky.
5:44 We use page rank as well as over 200 other factors in our
5:49 rankings to try to say, OK, maybe this document is really
5:52 authoritative.
5:53 It has a lot of reputation because it has
5:55 a lot of page rank.
5:56 But it only has the word Perry once.
5:58 And it just happens to have the word Katy somewhere else
6:01 on the page.
6:02 Whereas here is a document that has the word Katy and
6:04 Perry right next to each other, so there’s proximity.
6:07 And it’s got a lot of reputation.
6:09 It’s got a lot of links pointing to it.
6:12 So we try to balance that off.
6:13 You want to find reputable documents that are also about
6:16 what the user typed in.
6:18 And that’s kind of the secret sauce, trying to figure out a
6:20 way to combine those 200 different ranking signals in
6:23 order to find the most relevant document.
6:25 So at any given time, hundreds of millions of times a day,
6:30 someone comes to Google.
6:32 We try to find the closest data center to them.
6:34 They type in something like Katy Perry.
6:36 We send that query out to hundreds of different machines
6:38 all at once, which look through their little tiny
6:41 fraction of the web that we’ve indexed.
6:43 And we find, OK, these are the documents that
6:45 we think best match.
6:47 All those machines return their matches.
6:49 And we say, OK, what’s the creme de la creme?
6:52 What’s the needle in the haystack?
6:53 What’s the best page that matches this query across our
6:56 entire index?
6:57 And then we take that page and we try to show it with a
7:00 useful snippet.
7:01 So you show the key words in the context of the document.
7:03 And you get it all back in under half a second.
7:06 So that’s probably about as long as we can go on without
7:10 straining YouTube.
7:11 But that just gives you a little bit of a feel about how
7:13 the crawling system works, how we index documents, how things
7:16 get returned in under half a second through that massive
7:19 parallelization.
7:20 I hope that helps.
7:21 And if you want to know more, there’s a whole bunch of
7:23 articles and academic papers about Google, and page rank,
7:26 and how Google works.
7:28But you can also apply to–
7:30there’s jobs@google.com, I think, or google.com/jobs, if
7:34you’re interested in learning a lot more about how search
7:36engines work.
7:37Thanks very much.


HCard Implementation for Local Business SEO

One of the greatest well kept local business SEO tips is to use a micro format for publishing the contact details of a website owner. Using a micro format to publish the contact details on a website is known as Hcard implementation. Hcard implementation helps search engines easily identify the physical address and contact information associated with a business.

What is an Hcard?

Hcard implementation is a strategy to use regardless of whether a business website is local or global. In general the micro format will help search engines index your business in directories, business listings, for search results, for local place pages, as well as it will help review sites link reviews to your website.

Google Local Business SEO Strategy Guide

3 Local SEO Tips

As a local business owner you should always have an eye out for your local business listing rank position. Google reports, “97 percent of consumers conduct a search for local businesses before shopping.” That number is damn close to 100 percent which means you better crack Google’s local listing pack (3 pack, 7 pack, or 10 pack) if you want to be competitive in your local business space.

Now granted that the biggest factors in local search rank position seem to be your business name, address, and business category; there are three other controllable factors for which you can help your business earn a top local rank position.

1). Use of Authority Citations

One of the quickest ways to help Google verify your local business listing and to also increase your local business rank position is to have other websites mention your business name, address, and phone number in proximity to each other. When another website mentions your business including your address and phone number this is known as a “citation”. A citation is viewed from Google as verification that you business does in fact have the address and phone number that you have listed on your place page.

Google looks for citations on the web in order to verify your physical business address. Each citation helps Google feel more confident that your physical business address is correct on your listing and is not fake by means of stealing a local search listing position. (Imagine businesses creating fake addresses in order to steal search positions in cities and states where they do not have a physical store location.)

Citations help Google not only verify your listing but helps to determine the order in which listings rank. In scenarios where several business may have the same criteria for a rank position Google may turn to the number of citations and the prominence of those citations to determine which local listing deserves the position. Google’s location prominence patent states that, “the highest score of documents referring to the business” will indeed serve as a ranking factor in its algorithm.

Local SEO Action Tip: Increase the number of citations for you business using other local directories!

2). Use Inbound Anchor Text

Location keywords in anchor text will also help your business earn a higher local rank position. Location specific inbound anchor text is also seen by Google as verification that you business provides service in a particular geographic region. Although inbound anchor text is not known to be as big of a ranking factor as citations are, there is no doubt that it will certainly aid in your local search rank position.

Local SEO Action Tip: Increase the number of location-specific inbound anchor text links!

3). Ask for Google Reviews

Google reviews help your business rank position for several reasons. First, reviews helps Google to verify your listing. Secondly, revie ws also imply that people are visiting your place page. For every place page visit by a logged in Google user, that page becomes indexed in that user’s search history. Thus it is more likely your business place page will be a search result for that same user in the future as a result of Google most significant algorithm change known as, Search Plus Your World.

Local SEO Action Tip: Ask your customers to leave your business a review!

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Integrative Link Strategies for SEO Success

What is Integrative Link Research?

Dinomite SEO wants your website to thrive and live happily ever after on Page One of the various search engines (Google, Bing, Yahoo, etc). Some very strategic steps have to be implemented in order to make this dream a reality.

One of Dinomite SEO’s many off-site optimization strategies is to put a concerted effort into link building. When search engines notice that other websites are linking to your site, they conclude that your website has valuable content that is helpful for the visitor. Even more important is when the one-way links are coming from a site that has content that is similar to your own.  This is where our integrative link placement research comes in. Integrative link placement research consists of both the study and discovery of link building opportunities within the web.

Dinomite SEO uses both a software and human intellect to scour the web for blogs and forums that offer linking opportunities that relate to your target website and industry. In order for a link building opportunity to be valuable, we must locate an outside active website in a similar niche that also targets similar keywords. Of course it goes without saying that it will not be your competitor’s website. Once integrative linking opportunities have been discovered, our team engages in active conversation on the outside blog or forum and leaves links back to your targeted website within the context of a normal online conversation. What gives these links the right to pass SEO authority is that they are relevant one way links. These types of links are considered more “natural” than when websites do mutual link exchanges or when one links arrive from out of context discussions.

How to Rank On Page 1 of Google’s Personalized Search

Search Plus Your World

Just one week ago today, on January 10th, 2012, Google announced the release of one of the most significant search algorithm changes in the history of their existence. The update has been named, “Search Plus Your World” and is revolutionizing what is being referred to as “personalized search”. Search Plus Your World offers personalized search results by tailoring the information and webpages that you find on Google according to your social connections on the Google+ network. Personalized search only requires that you are currently logged into your Google+ account while you are conducting a search within the engine.

Personalized search results implies that you will be fed information that is meant specifically for only your eyes to see. This tailored information will be based upon all past conversations, profiles, photos, videos, and websites that you have shared or visited previously within the Google+ network. Thus personalized search results will show you more of the same information that your friends and family have recently viewed and less information that you have never seen before.

Social Media Marketing Becomes a Player In Search

What are the immediate ramifications of Google Plus Your World in terms of SEO? Social media marketing will immediately play a much more significant role in search. Consider that the top search engine results pages (SERPS) for any personalized search will be those webpages that have been viewed before by a social connection of the search user.

For example, Brad has a friend Mike. Mike searches for cars all day online. The webpages and car manufacturers he enjoys most he engages with via his own Google+ social profile.( He comments on their Google+ brand page…)

Brad decides its time to buy a new car. While logged into his own Google+ account, Brad searches using the query, “Cars for sale.” The resulting webpages are not necessarily the best webpages to find cars for sale. Instead the resulting webpages most likely include those websites and brands which Mike has become so interested with. These resulting webpages are thus personalized based upon Brad and Mike’s friendship on the Google+ network.

Adapt To Personalized Search Results

The reason Google opted for personalized search is to be debated. However one thing is certain. Personalized search does press website owners to become more socially active within their Google+ network in order to rank highly in Google’s search engine for personalized results. How is this so? Well website owners must not only have a Google+ brand page but they must link their website to their brand page in order for Google to recognize the association between the two. By doing so Google+ users can recommend a website to become a top organic listing by adding that website’s Google+ brand page to their circles (friends list for non-Google+ vocab users). Thus the objective for website owners is to grow the following of their brand page as much as possible in order to gain a better ranking position in Google’s personalized search results.

1). Create A Google+ Brand Page

The first move for adoption is to create a Google+ Brand Page. Below are easy to follow steps to set up a brand page.

  1. Log into your Google+ account
  2. Navigate to http://www.google.com/+/business/
  3. Choose which category your business fits into. Choice are business or place, product or brand, company/institution/organization, arts/entertainment/sports, or other.
  4. Enter you business name and information. Then select a sub-category for your business
  5. Choose a tagline and upload a photo
  6. Spread the word with you circles of friends about your new page and you’re done!

2). Add the Google+ button to your website

The second move in adoption to personalized search is to add the Google+ badge to your website. Notice how we said badge not button. That is because there is a difference between the Google+ button and the official Google+ brand badge. The badge has a code snippet that links your website to your brand page. Thus when people add your brand to their circles they will be officially “recommending” your website to their friends via personalized search.

Google is sneaky. The brand badge is also required to show up in Google Direct Connect. Google direct connect allows users to to find a brand on Google+ by  typing in “+” in Google Search, followed by the brand or business they want to follow. For example you can find the DinoMite SEO brand page by typing in, “+DinoMiteSEO” into Google.

Below are the easy to follow steps to add your Google+ badge to your website.

  1. Log into your Google+ account
  2. Copy your brand page id onto your clipboard or write it down if you are old fashion. *Your brand page id is the first long string of numbers that you see when you are currently on your brand page. Example: 102834149929830169614
  3. Navigate to https://developers.google.com/+/plugins/badge/config
  4. Enter your brand page id into the box requested
  5. Choose which size badge  you want to fit on your website
  6. Copy the HTML code snippet that was generated for you (towards the bottom)
  7. Paste this code amongst the current code for the homepage of your website and you’re done!

Promote Your Google+ Brand Page

Alright so you have your Google+ brand page set up. You have your brand page linked to your website. Now it is time to promote your brand page like your life depended on it. You should promote to your customers, clients, friends, family members, babysitter, dentist, neighbor, kids, grandmother, and even your your mother-in-law to visit your website and hit the Google + 1 button your badge. After all you could be securing yourself a top listing in personalized search when a friend of a friend of a friend searches Google for the product or service you have to offer!

What are your immediate thoughts on Search Plus Your World? Are you a fan of the changes? Are you going to be an early adopter of the personalized search SEO strategy? Let us know what you think be commenting below!


The Horrific Dangers of Search Plus Your World

Be Weary of Search Plus Your World

There has been plenty of speculation in the last few days over Google’s algorithm update, Search Plus Your World. Several Tech leaders have voiced their concern over the idea of “personalized search” including the real-time social media competitor, Twitter. Since news broke of Google’s update on Tuesday, Twitter has released several public statements of frustration including the following:

We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.”

Twitter may or may not be in the right space to comment on Google’s algorithm changes (since Twitter chose on its own not to renew its contract with Google this past year and thus is not currently indexed in the search engine), however we feel that Twitter does make a good argument that personalized search could in fact keep the public from information they are deserving of by returning results that only their friends have navigated.

Be Careful What you Search For

You’ve heard the saying, “Be careful what you wish for” probably 100 times or more in your life. Well we are hear telling you to now be careful what you search for. Not too long ago did you only have to worry about the cookies and cache on your computer which would have your parents, friends, significant others, or fellow personal computer users realizing everything you were searching for on your own individual computer.

With Google’s most recent update today you have to worry that your friends, coworkers, parents, in-laws, teachers, significant others, siblings and competitors can all see exactly what you are searching for from a completely remote computer of yours. Let us repeat that. Any of your Google+ connections can potentially discover what you have been searching for on your computer. And they can do so using their computer from anywhere in the world they want.

Catch 22 of Personalized Search

You want to grow your personal brand and you want to become or continue to be an influence on the web. So you adopt Google+ and your search the web while logged into your Google account. You leave comments on blogs you read, you leave a trail of sites visited, and you post what you find to be interesting on your Google+ account. You say to yourself, “This is great. My circles of friends is growing exponentially and people are finding me rather easily online.”

But wait a moment. You must first recognize the catch 22 principle that is at hand. Perhaps you have been growing your personal brand and circle of friends by adopting the Google+ network and new personalized search algorithm. Perhaps your friends are reading the same article, “How Tim Tebow is Changing SEO” because they saw within their personalized SERPs that you had previously read the article and commented on it. Just remember this, if your friends have the potential to see the websites that you have been browsing then so can your competitors. In other words if you don’t want your business competitors to potentially discover your clients, connections, information sources, or strange hobbies then you need to be careful of the websites you visit within Google and the people you add to your Google+ circles.

Just a little, SEO for thought.


How Tim Tebow Is Changing SEO

The Tebow Effect on SEO

If there is one buzz word in the United States right now it would have to be “Tebow”. The Denver Broncos quarterback has been the top story of the NFL this season for his unorthodox style of play, public display of prayer on the football field, and for his ability to win football games in the fourth quarter. The combination of which all came together this past Sunday as Tebow led his Broncos football team to an improbable overtime victory against the Pittsburgh Steelers in what was the first round of the 2012 NFL playoffs. Tebow’s incredible play did more than shock football fans around the world. It immediately changed SEO as we know.

Immediately following Tebow’s game winning touchdown pass in overtime against the Pittsburgh Steelers, millions of fans navigated their cell phones, laptops, and PC’s in order to scour the internet for a bible passage that Tebow elated to in a post game interview. Tebow could be seen wearing John 3:16 on his eye black throughout the entire football game which raised many an eyebrow after the game was complete and his personal player statistics read 316 total passing yards for an average of 31.6 yards a play.

Tebow Search Domination

Two days later, as fans continue to search the internet for Tebow related news it has become more clear exactly how much weight Google’s algorithm carries for current news. In fact what we can learn from top SERP’s for Tebow related queries is that for trending news it is absolutely crucial that you provide the most current update. In fact 6 of the 10 organic results for the query, “Tebow” are actual blog posts covering Tebow’s playoff game victory rather than websites dedicated to Tebow himself. You would think an ESPN’s player profile page would come up on page one for “Tebow” but in fact it does not. Instead you will find several blog posts and or post game interviews with the Denver quarterback for his heroics on the football field.

SEO Marketing Takeaway

The SEO marketing takeaway is that it would be a wise decision on your behalf to write a blog post for your website covering current trending news in the world. It is best if you can relate the trending news to your industry and figure out exactly the effect this news has on your target market. By doing so you are not only providing  your readership value but you are also entertaining them with information that they would like to hear more of and are probably searching for online.