How Siri is Changing Local SEO Forever

Siri To Push Local SEO

Siri on the iphone 4S is your virtual assistant that will help you to send text messages, emails, schedule meetings, place phone calls, set reminders, answer questions, search the web, and more. To put it simply Siri is revolutionizing how people interact with their cell phones. It will soon be long ago in which people used their hands to operate their cell phone. Siri is redefining “hands-free” technology and with this change in technology comes a change in how people will use their cell phones.

Siri Will Change Search

With the invention of Siri one can expect the number of internet searches to increase. When gadgets become easier to use people use them more. This is a fact. You can expect that Siri will have people using their phone even more than they currently do because voice command saves time and is easier than typing on a small keypad.

You can expect Siri will have people searching for local businesses more. When people need to find a restaurant, hotel, coffee shop, laundry mat, bookstore, massage parlor, lazer tag arena, or a local golf frisbee course you can bet they will use Siri and or any other future cell phone assistant to request information.

Siri Will Change Local SEO

Imagine you are driving in your car and you decide you are hungry for a sandwich. So you whip out your cell phone and ask Siri for options for local sandwich shops. Which shops will she recommend? Which shops will Siri even index as an existing option?

Siri will list those sandwich shops that she knows to exist within the same proximity. Where does Siri gain her information? She simply searches the web herself and returns what she finds to you. Thus in this scenario Siri will list those sandwich shops which she finds most readily online. In the end those sandwich shops with the best local SEO will be listed.

As a local business owner Siri should be your best friend. People are out there asking Siri to find your business. The question is whether or not your current local SEO campaign is helping Siri to find you.

10 Mind Bending SEO and Social Media Stats

Ten Incredible Social and Search Stats

It is no secret that “inbound marketing”, a term coined by the genius’ at Hubspot, is beginning to dominate traditional marketing. Search Engine optimization and social media is powerful in theory because it is based upon providing consumers the information they want to see and hear where and when they want to see and hear it. Unlike traditional marketing and interruption advertising, inbound marketing delivers a message in the right context. As the social and search bandwagon grows larger more statistics allow marketers to understand just how gigantic a movement online marketing has become. Below are ten mind bending SEO and Social Media stats to juice up your Monday spirits.

1). Every minute more than 500 tweets contain YouTube Links. (SEO Chat, 2011)  TWEET THIS!

2). Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. (HubSpot, 2011) TWEET THIS!

3). In the past 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010) TWEET THIS!

4). 67% of consumers conduct research online prior to purchase during the holiday season. (Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) TWEET THIS!!

5). In 2011, the average shopper consults 10.4 sources prior to purchase, twice as many as a year ago. (Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011) TWEET THIS!

6). 53% of searchers purchase as a result of a smartphone search online. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) TWEET THIS!

7). 43% of US adults say they’d be willing to give up beer for a month if it meant they could keep accessing the internet on their smartphones. (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) TWEET THIS!
 
8). 82.6% of internet users use search. (Source: eMarketer, July 2011) Tweet This!
 
9). 16% of the daily queries on Google have never been seen before. (Source: Google Internal Data 2011) Tweet This!!
 
10). 88% of US companies over 100 employees will use social media for marketing by 2012. (Source: eMarketer, November 2010) TWEET THIS!!

Google Plus Makes Search More Social

Google Introduces “Post” and “Circles” Button To Search Results

We all know how frequently Google updates its search algorithm and thus we knew it would not be long before Google brought ties to search results and its new social network. In fact Google announced earlier this week the that search results on their search engine will now include recent “posts” from a brand’s Google+ brand page plus the ability to add that brand to your “circles” on the Google+ network. So it has begun that search is becoming increasingly social.

For now Google is slowly rolling out this feature to all brands and all search result pages. A screen shot below demonstrates exactly what a results page will soon look like.

As you can see the query is, “WWE.” The first result is of course the WWE website. Underneath you find snippets of the WWE website and links to corresponding pages. One of these snippets is now the corresponding Google+ brand page. In the screen shot above this snippet is inside the red box. As you can see it includes the most recent status update from the brand page itself. In the upper right hand corner you have the opportunity to add this brand to your friend circles.

The implications of these social search results is great for marketers. Essentially Google is forcing all organizations to create a Google+ brand page and to actively update this page with information pertaining to the target audience. Companies that participate will appear much higher in search results than those that do not simply by rule of “relevant search.” Relevant search refers to a portion of Google’s algorithm which provides search results based upon your search history. As long as you haven’t cleared the cache or cookies on your computer, Google provides you information based up on your search history. Now with a social element added, if you are logged into your personal Google account when you search, results will be tailored to those Google+ brand pages that you subscribe to along with the interests of your friends within your “circles”. To summarize Google is meshing your interests and your friend’s interests with the results they will provide you via their search engine.

Refuse to be Social and Pay the Price

Those companies that refuse to be “social” online will now suffer the consequences in Google’s search results with a lower website grade and ranking. Plain and simple, if your company does not have an updated Google+ brand page that is linked to your website, Google is essentially going to index your website as “incomplete”. Thus you will be ranked lower than your competitors who are participating in social and who are taking advantage of relevant search results.

We are curious… are you in support of Google’s changes to bring the aspect of social into search?

How to SEO?

How To Do SEO

SEO is simple in concept but difficult in application. It requires the relentless study and implementation of new strategy. Part of what makes search engine optimization so exciting is that it is forever changing. At least that is what an SEO expert will tell you. If you are new to SEO then you might find the game to be exhausting and uninteresting. No matter where your understanding lies we are here to help you understand how a little bit more about how to do SEO.

SEO Basics

Content Generation

If you know nothing about SEO and would like the easiest strategy for gaining website traffic then we would tell you to aim to create as much content as possible. You can never create enough content on your website. Excuse me, you can never create enough quality content on your website. The keyword here (no pun on words) is, “quality”.  People love reading something of value. If you can provide your readers with informational value of some sort then they will continue to remain on your site. They will return to your website and they may even share your site with others.

We may have wandered off topic for a moment but content generation is crucial for your website ranking. The more content you create the better chance of a search engine bot crawling your website. Tips include using keywords in your blog post titles, subtitles, title tags, and meta description. Avoid keyword stuffing and aim to target 3-4 keywords per page of your site.

Directory Submission

Besides creating pages and pages of content directory submission is another rather easy strategy for improving your website ranking. Simple Google the phrase, “directory submission” and you will learn of thousand of free and or paid directories for which you can submit your website and business information. With each directory submission you will gain the opportunity to create a backlink to your website. Creating backlinks to your website may be the most important strategy for increasing your overall website ranking.

Link Building

The number of inbound links (links pointing to your website) may well be the most important factor for which search engines determine your page rank. You can never have enough quality inbound links to your website. Once again the keyword here is “quality”. Gaining quality links is not the same as gaining random links to your website. The goal is to have websites that are similar in nature to your site linking to you. Search engines see this as a recommendation from a potential competitor and thus if they are advising their website visitors to check you out, you must have a website worthy of a high ranking.

Their are many link building strategies. Link dropping is the tactic of making relevant and honest comments on blogs and or chat rooms and leaving a link back to your website for which to continue the conversation. Bookmarking is the process of submitting individual pages of your website with valuable content to social networking website for the purpose of providing insightful information to readers of the network. Of course with bookmarking you are expected to link back to the website for which the valuable information sits.

Content generation, directory submission, and link building are the foundations of how to do SEO. These are strategies that will help to get you on the right path to a better website ranking. Basic SEO strategy will help search engines to index a website.

Advanced SEO strategies will get your website on the first page of Google. Advanced SEO strategies include URL mapping, Local listings, writing anchor text, keyword selection, creating meta tags, sitemap generation, 301 URL redirects, and more.

 

 

Google Implements 500 Improvements to its Search Algorithm Every Year!

How Google Improves Upon its Search Algorithm

Google Search Algorithm

Google has long been adjusting their search algorithm to reflect the best interests of Google users 

We see several improvements come into play each and every year. Recently Google made it clear just how many changes are made to their search algorithm each year. Google is reporting that they make over 500 improvements to the search algorithm each year. That is well above one and a half adjustments made on average to the algorithm each day and could be closer to two when all is said and done. Here is a video on how Google goes about improving their search algorithm.

httpv://www.youtube.com/watch?v=J5RZOU6vK4Q



3 Reasons Why SEO is Crucial For Large Businesses

The Importance of Search Engine Optimization for Large Corporations

The importance of search engine optimization for smaller businesses cannot be mistaken. Lets put it this way, without a strong internet presence it is very difficult for a small company to ever become big. With that said SEO is just as crucial for a large business as it is for a small one. Lets take a closer look at three reasons why SEO is crucial for big brands.

1). Remain Competitive Amongst the Big Dogs

Big businesses have a lot to gain from a strong internet presence. However, they also have a lot to lose including potentially millions of dollars in sales to a list of online powerhouse ecommerce websites such as Amazon, Ebay, Zappos, and company.

Then there are are those large businesses which only provide a service. How do they plan to continuously acquire new clients at the same rate as their competition if they are not on the first page of Google? 90% of consumers conduct online research before purchasing a new product or service. Of that 90% a whopping 70% don’t browse past page one of search results. Thus 63% of consumers will be influenced by a resulting webpage on page one of search engines for the product or service they are looking for. If a large business is not gaining a piece of this 63% then they will not be competing as a top dog in their industry very long.

2). Squash Smaller Businesses

Big businesses have the advantage of low cost of goods and the ability to offer a lower selling price. Essentially a large business can stomp out all smaller competitors by simply not forfeiting their online target market.

3). Continue to Grow

Search Engine Optimization is the foundation of inbound marketing. Big businesses must continue to invest in online visibility as much as they do traditional marketing in order to continually gain a larger piece of their target market. The most efficient way to gain online exposure is by attracting massive amounts of website traffic via search engines. In other words big businesses need a ramped up SEO campaign to rank on page one of search engines for every industry related search term. There should be no ifs, ands, or buts about it.

What are your thoughts? What are some other reasons why SEO is crucial for large businesses?

La Jolla Sports Club Review

 
La Jolla Sports Club  
(858) 456-2595
7825 Fay Ave
La Jolla, Ca 92037
 

The La Jolla Sports Club is considered one of the finest health clubs in La Jolla, California. Featuring state of the art equipment, several group fitness studios, a day spa, a day care center, highly recruited personal trainers, and first class amenities such as luxurious locker rooms; it is an easy choice for residents in San Diego to decide on a membership.

The La Jolla Sports Club accommodates members with a wide variety of group fitness classes starting as early as 6m and finishing as late as 8pm. Centrally located in downtown La Jolla at 7825 Fay Avenue, The La Jolla Sports Club offers the most convenient location for locals to the area.

Local SEO Tips – Get Listed Locally

Simple SEO

One of the easiest search engine optimization strategies is to ensure that your business has been listed and or indexed by several of the major search engines. The importance of directory listings for local businesses cannot be mistaken but is similarly crucial for all websites in any industry. In the past listing your website in search engine directories was a task that was a bit more difficult to complete as you had to discover and visit all sites separately. Today the task is made easier by one simple SEO tool however is a bit more time consuming as there are a greater number of directories and search engines for which you will want to submit your business website.

The simple SEO tool that we have to share today will allow you to check the current status of your website listed at the major search engines and directories all from one dashboard. The website itself is called, getlisted.org and is free for anyone to use. Getlisted.org is powerful and requires only that you submit your business name and zip code in order to get started.

What simple SEO tricks do you use to help your business website listing?

Google+

5 Tips For Generating Keywords for Your SEO Campaign

Probably the most important factor for determining both the strategy and success of a search engine optimization campaign lies in the selection of keyword phrases. Choosing the right keywords phrases to optimize for any particular website should not be taken lightly. The keyword phrases that are chosen for a campaign determine how people will find a website, how many people will find a website, how quickly a website will rank on the first page of a search engine, and the interest level of the searching party.With that said you must generate a comprehensive list of keyword possibilities before you can select keywords for you SEO campaign.

Here are 5 tips for generating the best keywords for your SEO campaign:

[custom_list style=”list-1″]

  • List as many product/service names associated with your business as possible. (e.g. lawyer, doctor,)
  • Brainstorm as many descriptive variations of those product/service names as possible. (e.g. attorney, criminal law, bankruptcy lawyer)
  • Study your competitor’s website and their keywords. This is a great strategy to realizing keywords you hadn’t thought of yourself.
  • Add geographic specific keyword variations. (San Diego Lawyer, San Diego bankruptcy lawyer, La jolla Bankruptcy lawyer)
  • Take your list of all keyword variations and enter then into Google’s Keyword Tool to have Google recommend even more keyword variations.

[/custom_list] Once you have completed these 5 steps you should have an excellent list of keyword possibilities for which to choose for your SEO campaign. This is a crucial first step. Without a full list of possibilities it is likely that you may miss out out on a great keyword ranking opportunity. After you have assembled this list you are ready to compare keywords and select the best choices for your campaign based upon relevance, competition, search volume, and profitability potential.