How To Increase Website Conversion Using Google Analytics Navigation Summary

The beloved Google Analytics; so useful, insightful, applicable, robust, and oh so confusing. It’s true that Google Analytics provides more data, tools, and information than almost any online marketer could possibly need. Most of this information is certainly useful while parts of it may not be needed in your average marketing campaign.

As Google Analytics has become more robust in recent years it has provided marketers more opportunity to dig deeper and gain a better understanding of how well their campaign is performing. With the addition of multi attribution analytics last year and tag management tracking this year, Google Analytics can become a platform that is easy to lose yourself in.

Improve Website Conversions by Studying Traffic Navigation

Probably one of the most overlooked features of Google Analytics is traffic navigation. Studying how visitors interact with your website is absolutely crucial to the success of your online marketing campaign. Sometimes all that is needed to dramatically improve the conversion percentage of your website is to identify one poorly optimized webpage of your site that is scaring away customers. It’s comparable to identifying that one person in your office that puts everyone else in a bad mood and never completes their share of duties. If you can identify this person and get rid of them, then the entire energy and production of your workplace will change for the better.

How can we identify those pages on your site that are as bad as your worst coworker? The easiest way to show you how to use traffic navigation in Google Analytics to find those dangerously under performing webpages is to walk you though a quick video tutorial. Check it out here.

Related Ninja Marketing Tips:

View Most Recent Links Using Google Webmaster – SEO Tool

Matt Cutts Tweets New Google Webmaster Tool

The head of Google’s webspam team, Matt Cutts, decided to publicly announce the release of Google Webmaster’s new “link finder” tool just yesterday evening. Cutt’s tweeted, 

“You can now download links from Google *sorted by date*. Nice. Look for “Download latest links” in console UI. Pass it on!”

The new links tool shows you where your website is receiving the most current links from. Monitoring the quality of your inbound links is important to your SEO campaign and thus this tool will come in very handy.

How To Access Most Recent Links in Google Webmaster

Here are some easy to follow directions for how to access your recent links assuming you are logged into your Google Webmaster account.

1). Click on traffic on the left hand side of  your dashboard (screenshot to the right)

2).  Click on “links to your site”

3). Click on the “more” button under Your most recent content.

4). Click on “Download latest links”

And that’s it. Once you click “download latest links” up pops the option for the format of your download and your set. Now it’s time to analyze the quality of inbound links for which you are receiving and to dump the poor quality links that may negatively affect your rankings should you keep them.

SEO ACTION TIP: Should you find a high PR site linking to yours (ex. ESPN links to your site) consider composing a new blog post reviewing that ESPN linked to your site. Then in your blog post link to that page of ESPN’s site from where they link to your site. Create a triangle of linking pages with ESPN in order to further boost the ranking authority of their link to your site.

Not sure where to build links to start your SEO campaign? Here’s a hint. Start with social _______ sites.