Attract 20+ Leads Per Week With Facebook Ads for Your Practice
- Place advertisements in front of your desired target audience on Facebook
- Make Your Best Initial Offer to Attract New Patients In for a visit
- Pay pennies for each click sent to our landing page
- Capture and nurture leads
- Turn leads into new patients
Short Guide: How To Utilize Facebook Ads In Your Practice Today
Online advertising is becoming extremely popular because it can be very simple and easy to reach a lot of people. There are many businesses who are opting to put many of their resources into researching and learning how to best navigate online advertisements. The number one part of online an online advertisers success is knowing your audience.
An advertisement campaign that is not designated towards the correct audience will quickly fizzle out. To have a successful social media campaign you will need to find your ideal audience and learn how to target that group. Facebook does a fantastic job at providing the tools needed to find these target groups.
Targeting different groups on Facebook can help your dental advertisement campaign. Depending on what type of dentistry your business specializes in. There are a few ways to ensure that you are getting the most out of your advertisements while using a Facebook campaign. The top three groups to target in the dental industry are family, young adult and orthodontics, and cosmetic. With Facebook, you are able to learn how to target these groups.
When thinking about advertisements many people try to advertise to too broad of a group or idea. They will think of the general premise for their company and target people with any small involvement with that. The best way to advertise to a certain group is to look at their specific purchases, way of living, and age.
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Facebook Ads and Family Dentistry
Family dentistry is an easier target group to reach. When looking to find new patients you are able to target those that are already seeking out care. In many families, the women do much of the decision making when it comes to health. The ideal group to focus on will be these women who have had children. Typically starting around the age of twenty-five up to fifty-five will be the best range to find families that need care.
Facebook allows you to explore demographics to choose just the right category. Under the “More Demographics” drop down section, you are able to select parents of children that fall with in a designated age range. It is best to target parents with infants up to the early teens. Targeting older than this will lead you to find people who will soon be making their own dentistry decisions once they are adults.
There is an option to explore the “Purchase Behaviors” on Facebook. Purchases that you are looking for are avid shopping in dental hygiene, baby care items, and even those who like self-care spa items. These individuals are more likely to be interested in establishing a relationship with a family dentist office.
Another great section to visit is the general “Behavior” section. This portion will help you learn more about how you are able to reach your desired groups. It will push you in the right direction towards parents who are already searching for health products for their families.
Targeting Example: "Women with children who recently moved into your city limits".
Facebook Ads for Orthodontics
Young Adult and Orthodontics is a difficult group to tackle. In recent years it has become much more common for adults to be willing to wear braces. This is partly because of the many options that are now available like invisible braces. Getting adult patients is much easier than before because they are seeking out dental care and an orthodontist.
The problem lies in the fact there are also many people that are in the teenager to the young adult category that also needs an orthodontist. It is a two sides strategy because there is a large gap in the ages of your target groups. Your target group should include late teens up to forty-five. Make sure you are targeting men and women.
Facebook allows you to look at target groups by “Generation”. With the many groups that need an orthodontst there are many generations that can be selected including the Millennials, Generation X, and the Baby Boomer. This is going to give you that broad range of ages you need to bring as many patients in as possible.
Much of this category is made up of the younger generation, the Millennials and Generation X. These generations are very savvy with technology. There is a Facebook option to target “Mobile Device User”. This is going to help you track those that are using their mobile devices and use that to your advantage to customize your advertisements to these platforms.
Targeting Example: "Women with children between the ages of 8 and 18 years old."
Facebook Ads and Cosmetic Dentistry
Cosmetic dentistry looks a little different for everyone. Each office is able to choose what the best services are to provide for their patients. Depending on what services your office prefers will change what the target group of patients will be. Even though this category can be broad or very specific Facebook has a lot of great options to help you find your next patient.
With the many different services that your offices offer, it will be best to target both men and women. The best age group for this type of dentistry ranges from early thirties to above sixty-five and older. The best way to find these groups is to visit the “More Demographics” section to find the audience that is well established in their life and ready to make cosmetic dentistry decisions.
The job that a person does can be very telling as to whether they would be interested in cosmetic dental work. Anyone in a more public job is going to be much more open to giving their smile that extra shine. Use the “Financial” and “Work” sections to learn about what jobs people are currently working in. When looking at different professions concentrate on one's like lawyer, anyone in the media, or management positions.
The “Behaviors” section can help you learn more about people who are already purchasing products that are for health care needs. Those that invest in health or cosmetic items already are will to spend the extra money for a great looking smile.
Another aspect to consider, that is very Facebook oriented, is looking towards people to upload many pictures. The “Behaviors” section will allow you to target people who are uploading more than fifty pictures within a month. If these people are taking many pictures of themselves than it is likely they are very aware of what they look like. They will want every photo of them to have the perfect smile.
Social media is a hot spot for advertisements. Everyone uses it and a great advertisement can be shared many times. When a company uses data from Facebook to tailor their campaign toward their designated target group they will reach more people who are genuinely interested in their service. With the help from the many options from Facebook, any advertisement campaign can quickly become a success to drive more patients to your practice.
Targeting Example: "Women who are recently engaged or who have an anniversary coming up."
Learn More About The Powerful Targeting Capabilities of Facebook ads here
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