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The Sporting Club Case Study

Landed 50% of keywords on Page 1 of Google for San Diego’s Finest Health Club within 4 months.

The Sporting Club has long been known as San Diego’s finest health club. They offer San Diego residents an incredible fitness experience which includes  first-class amenities within in their sports club, new facilities, state-of-the-art exercise equipment, an Olympic sized swimming pool, indoor basketball courts, private exercise rooms, a cafe, a full service spa, and highly touted personal trainers and staff. The Sporting Club approached Dynamik Internet Mareting with the desire to gain more online visibility and for a very competitive internet marketing campaign which would produce results on par to the reputation they have as one of Southern California’s premier health clubs.

Marketing Goal:

To increase the online exposure for The Sporting Club using PPC, SEO, content marketing , and social media marketing mediums. To drive large volumes of targeted traffic to the club’s website with the ultimate goal of increasing club memberships and profitability.

Marketing Strategy:

To use a combination of on-site optimization as well as off-site optimization strategies to help The Sporting Club gain the online  organic keyword positioning necessary to attract interested fitness individuals. The most important keyword for the club was, “San Diego gym” which steals the largest percentage of keyword hits for any fitness related keywords in San Diego.

The DinoMite SEO team implemented on-site optimization techniques steadily for a month which included URL mapping, interlinking of webpages, title tag optimization, meta tag creation, website content analysis and keyword additions, implementing appropriate 301 URl redirects, image alt-tag analysis, user sitemap creation, keyword footer creation, Google XML sitemap creation and installation, Google geo location implementation, Yahoo XML sitemap creation and installation, Bing XML sitemap creation and installation, Robots.txt upload, backlink analyzation, and competitor link analyzation among other moves.

After on-site optimization was complete the Dynamik team began a very competitive link building campaign which was specific to the health club industry. Building links from third party high page rank websites to The Sporting Club’s website helped The Sporting Club’s ranking immediately. Search engines rewarded the relevancy of the links built and the quality of the sites from which our team established those links.


Dynamik Internet Marketing’s comprehensive, creative, and custom approach to search engine optimization and holistic online marketing generated the following results:
  • 50% of competitive keywords on page 1 of Google within 4 months
  • The greatest organic search engine exposure in company history
  • Increase in online generated leads

“We have had Dynamik Internet Marketing manage all our online marketing for 18 months now and for good reason too. These guys know internet marketing, are passionate about helping grow our health club, and are easy to work with.“ – Anthony Macaluso, General Manager, The Sporting Club –



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