Search Engine Optimization San Diego

DinoMite SEO is located out of Vista, California but our search engine optimization firm primarily provides service to business owners in all areas of San Diego. We work with both small and large companies alike as well as individuals.

DinoMite SEO provides optimization services based upon keyword packages. Our clients decide how  many keywords they would like to rank for and we deliver the results. Our Keyword packages range from 5 to 30 keywords on average.

La Jolla Search Engine Optimization

La Jolla, California is home to several amazing beaches, restaurants, and night clubs. It is a favorite suburb of San Diego to both tourists and local San Diegans alike. A few members of our DinoMite SEO team actually surf La Jolla Shores every morning and thus our company has made several efforts to provide our services to local businesses in the area.

If you know of a La Jolla restaurant, health club, business, night club, retail store, or individual who is in need of a stronger online web presence then please contact the DinoMite team. We would love to help out another local business and can offer up to 20% off to friends and family!

What is Keyword URL Mapping?

Keyword URL mapping is the process of determining which page of a website should contain certain keywords to maximize the optimization of the entire website as a whole. A lot of times optimization is only directed at the homepage of a website. This is not the best strategy simply because it is impossible for any one page of a website to be top loaded with several keywords. Each page of a website needs to be optimized for only a few keywords for it to have a chance to rank highly for any one keyword phrase search.

The best practice is to dedicate specific pages of a website to be optimized for specific keyword terms and to thus to spread your keywords out over each page of your entire website. Keyword URL mapping is the process of doing just this.

Search Engine Optimization in Vista

Dinomite SEO offers search engine optimization on both a local and national basis. We are located in Vista, California and can help your business website to rank on page one of search engines for the city of your choice. Primarily we service businesses within San Diego which include Vista, Carlsbad, Del Mar, La Jolla, Carmel Valley, Temecula, and Clairemont.

If you are interested in learning more about our services please contact us. Our friendly and knowledgeable staff would love to answer any questions that you may have.

A Google Rep Explains How Search Works

When you conduct a search on Google you aren’t searching the web. What you are actually searching is Google’s index of the web. You see Google can only index websites that are available to be found by search engine spiders. These spiders index all available websites by beginning at one website and then crawling from that website to any other sites it links with. Once a spider crawls to another site it indexes the content of that site and crawls away once more to others sites that are linked with it. Thus it is the connectivity of websites to one another that allows the Google spider bots to find available websites. This explains why having many inbound links is a major component of how well your website ranks among search engines, particularly Google.

Check out this 3 minute video presentation from an engineer in the quality group at Google, Matt Cutts, on “How Search Works.” A visual for this type of concept will greatly help your understanding.


What do you think? A little easier to understand with a cartoon animation?

3 Steps for Better YouTube Search Engine Optimization

Search Engine Optimization is frequently referred to with reference to a website. The term itself implies that your site is search engine friendly in that it can be easily indexed by search engines such as Google, Yahoo, and Bing. However search engine optimization also applies to your social networking profiles such as your Facebok Profile, Twitter account, LinkedIn profile, and also to your YouTube channel. The concept is thus to make your social networking accounts optimized so that when people go looking for your account via a search engine or even from within the same social network itself, they can easily find you. The term that coins this concept is thus, social media optimization.

Step 1: Tag Your Content

One of the easiest ways to dramatically increase the likelihood that your video will be easily found on YouTube is to include as many relevant tags as possible for each video that you upload. “Tags” is simply a fancy way to say keyword and is important for helping search engine robots to find your video. Without relevant video tags one of the only ways for your video to be indexed by YouTube is via the title of the video.

Step 2: Carefully Choose Your Video Title

The single most important video tag is the title that you give your video. Many people spend a great deal of time creating video content, editing footage, adding in music and video effects, and then spend all of 30 seconds deciding on a name for their video once they have uploaded it to their YouTube channel.

When you are choosing a title for a video it is highly recommended that you use Google’s keyword tool to research what keyword phrases have the highest search volume related to your video topic. Ever since Google bought YouTube the search engine giant has begun indexing video content as relevant material for search results. In other words you can come across a YouTube video while using Google to conduct a search on “Lebron James Chokes”.

What does it mean for you as the owner of your own YouTube channel? It means several things but foremost it means you can use Google’s Keyword tool to discover the keyword terms people are using most frequently to look for material related to your video. After which you can use those exact keywords in the title of your video to increase your chances that your video will populate as a search result.

For instance lets you put together video footage from the 2011 NBA finals when the Miami Heat were playing the eventual champion Dallas Mavericks. And lets say your video is mostly composed of Lebron James highlights from the game you attended. What should you name this video to ensure it is most search engine friendly? Using Google’s keyword tool you can try out several potential video titles and choose the one which is most popular. A screen shot demonstrates below.

*** As you can see the first phrase, “Lebron James in Finals” has more monthly searches than the other two potential video titles and thus should be used for the title of your video. (Or should at least guide you to a similar title)

Step 3: YouTube Advertising

After you have carefully added tags and chosen a title for your YouTube video it is time that you start collecting views. Having a high number of video views is extremely important for your video’s rank position in YouTube. Notice when you conduct a search on YouTube how the videos on the first page of results often have thousands if not millions of views. Simply put YouTube recognizes that a video with a high number of views must have good content and thus should be top result in that it is more likely to satisfy what the viewer is searching for. Therefore it is important that your video collect as many views as possible as quickly as possible.

But how do you get a video to collect thousands of views if you have just recently uploaded it to YouTube and it is contending against many other similar videos that have been in the YouTube library for years? You advertise your video.

Advertising a brand new video on YouTube is the easiest way to collect a ton of views very quickly so that your video’s organic search ranking will increase. The strategy is simply to “pump the primer”. Advertise your video until the number of views is high enough that you are contending with other related videos on the first page of YouTube for your topic. Then you can ease up on the ads and let your organic video ranking “do the work for you” and collect views on its own.

Oh but the strategies for optimizing your YouTube channel continue on past these three tips. Or do they? Please share with us in the comment section below your favorite strategy for your video channel!