6 Reasons You Must Adopt Responsive Web Design in 2015

web design in 2015

Browsing the internet using mobile devices has become normal for millions of users. In many markets the time spent online via smartphones and tablets is much higher than the time spent browsing the internet using traditional computers. Companies which want to remain competitive online need to adapt to the new ways their customers are accessing their sites. Adopting responsive web design in 2015 is one of the most critical business decisions any online business can make.

Lets go ahead and take a look at why responsive web design is a critical marketing decision for your business in 2015.

1). The use of mobile devices is expanding.

No one needs to be told smartphones and tablets are popular. Any fears of tablets becoming just another netbook are long gone. Today’s consumers are purchasing and using mobile devices as their preferred access point to the internet. In the US, a quarter of all internet users go online solely on a mobile device. Over half of the local searches performed in 2012 were done on a mobile device.

2). Fully Responsive Website Designs Load Faster

Typical website visitors want sites to load quickly, but quick-loading sites are even more necessary for mobile sites. Browsers typical will only allow a site two seconds to load before they will abandon it. Responsive designs often load faster than traditional mobile websites and browsers from leaving.

3). Simplicity Wins & Navigation is Easier on A Responsive Site

No one wants to struggle navigating  a website. Many traditional mobile site templates make it difficult for users to navigate menus and links. Well-designed responsive websites keeps it as simple and easy as possible to find information, log into an account and make purchases. Users who enjoy using a website are two-thirds more likely to make a purchase.

4). People Click On Facebook Links From Their Mobile Device

One of the biggest uses for mobile devices is social media. Over half of all social media traffic is from mobile devices. The links users share on these social media sites are likely to be opened with a mobile device. Without a good responsive website, visitors are more unlikely to remain on the site.

5). Google loves responsive websites.

The design of responsive websites is easier for Google’s bots to crawl. This translates into more frequent bot crawling and will result in higher search results for a site. Pierre Far, Google’s Webmaster Trends Analyst, confirmed in 2012 that Google prefers responsive websites over traditional mobile templates.
Responsive sites are adaptable for future devices. Check out out 14 tips for SEO web design success to see the exact strategy that goes into building a great website.

6). Stay Dynamic and Adaptable When Mobile Devices Continue to Change

With a quality responsive design, changes in mobile forms are less disruptive than if a site is still using an old-school mobile template.  As mobile device forms continue to evolve, simply using responsive designs now can help a site keep up automatically.

Summary

In 2015 your website will be the foundation of all your online marketing efforts. Without an eye catching, search engine friendly, and user friendly website; you’re telling your customers you’re outdated, old, and that your business is not listening to consumer demands.

Just think about it for a moment. How many times have you made a purchasing decision based on the quality, images, and experience you had on a business or ecommerce website? You probably do so all the time. I certainly wouldn’t trust the dentist who has a junky old site. I would conclude that his office wreaks of mold, that his equipment is outdated, and that his client files may be unorganized. All because websites give customers enough of a first impression to make judgments on the business as a whole.

Don’t let customers conclude that your office is old and smells of mold. Go responsive in 2015.

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Why Google Loves Mobile Responsive Website Design

seo web design

Before we jump into the necessity of building a mobile responsive website in 2012 lets first answer the question, what is a mobile responsive website? A mobile responsive website is essentially a website that will format itself to be most cohesive with any browser and on any device be it an iphone, ipad, Android, tablet, mini-tablet, ultra-tablet, awesome-tablet, or any soon to be internet friendly device. Think of responsive website design as the ability of the website to respond to any viewing device along with any viewing browser for the ultimate viewing experience.

Better Experience, Better Ranking

Responsive website design will provide all of your website visitors the best possible experience viewing your webpages. No longer will your business require independent mobile website design. No longer will business owners and marketing departments have to budget for an additional monthly premium to have an SEO-friendly mobile website. Instead it will be the responsibility of marketing directors and business owners to understand that they must require responsive website design on all forthcoming projects as the foundation of their mobile SEO efforts.

Why Does Google Prefer Responsive Design?

In the end the goal of Google’s search algorithm is to return the most valuable results to the end user. Value to the end user implies webpages that contain useful and accurate information, relevant information, are easy to navigate, are easy to read, webpages that are fast loading, and that are reputable. If the end user has a good browsing experience then Google has done their job. But how does a positive browsing experience relate to a better organic ranking?

In the past year Google updated their search algorithm to factor in positive user experience as ranking criteria. Websites with analytics that suggest a positive browsing experience are rewarded with higher SERP. Positive browsing experience analytics include numerous social shares, above average visitor time on a website, a low bounce rate, and a high return visit per user on average.

Bring It Home – Why Is Responsive Website Design Preferred?

Google wants their end users to be happy. End users are happy when they have a positive browsing experience. A positive browsing experience implies a website functions properly no matter what medium or device is used to visit the website. Responsive website design implies a website will look and function perfectly no matter what combination of pad, phone, tablet, computer, or web browser you use. So….when a website looks awesome even while using a mobile device- that site will most likely provide a positive browsing experience for which Google will reward with a higher ranking.

On the official Webmaster Central Blog, Google made this statement in regards to their favoritism of responsive website design,

“Using responsive web design has multiple advantages, including:

  • It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.
  • Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.”

We would love to hear your thoughts and comments on this post. Have you made the jump to mobile responsive website design? Do you have plans to in the near future?