The Importance of Search Engine Optimization for Large Corporations
The importance of search engine optimization for smaller businesses cannot be mistaken. Lets put it this way, without a strong internet presence it is very difficult for a small company to ever become big. With that said SEO is just as crucial for a large business as it is for a small one. Lets take a closer look at three reasons why SEO is crucial for big brands.
1). Remain Competitive Amongst the Big Dogs
Big businesses have a lot to gain from a strong internet presence. However, they also have a lot to lose including potentially millions of dollars in sales to a list of online powerhouse ecommerce websites such as Amazon, Ebay, Zappos, and company.
Then there are are those large businesses which only provide a service. How do they plan to continuously acquire new clients at the same rate as their competition if they are not on the first page of Google? 90% of consumers conduct online research before purchasing a new product or service. Of that 90% a whopping 70% don’t browse past page one of search results. Thus 63% of consumers will be influenced by a resulting webpage on page one of search engines for the product or service they are looking for. If a large business is not gaining a piece of this 63% then they will not be competing as a top dog in their industry very long.
2). Squash Smaller Businesses
Big businesses have the advantage of low cost of goods and the ability to offer a lower selling price. Essentially a large business can stomp out all smaller competitors by simply not forfeiting their online target market.
3). Continue to Grow
Search Engine Optimization is the foundation of inbound marketing. Big businesses must continue to invest in online visibility as much as they do traditional marketing in order to continually gain a larger piece of their target market. The most efficient way to gain online exposure is by attracting massive amounts of website traffic via search engines. In other words big businesses need a ramped up SEO campaign to rank on page one of search engines for every industry related search term. There should be no ifs, ands, or buts about it.
What are your thoughts? What are some other reasons why SEO is crucial for large businesses?