Google Implements 500 Improvements to its Search Algorithm Every Year!

How Google Improves Upon its Search Algorithm Google Search Algorithm Google has long been adjusting their search algorithm to reflect the best interests of Google users  We see several improvements come into play each and every year. Recently Google made it clear just how many changes are made to their search algorithm each year. Google […]

3 Reasons Why SEO is Crucial For Large Businesses

The Importance of Search Engine Optimization for Large Corporations The importance of search engine optimization for smaller businesses cannot be mistaken. Lets put it this way, without a strong internet presence it is very difficult for a small company to ever become big. With that said SEO is just as crucial for a large business […]

5 Tips For Generating Keywords for Your SEO Campaign

Probably the most important factor for determining both the strategy and success of a search engine optimization campaign lies in the selection of keyword phrases. Choosing the right keywords phrases to optimize for any particular website should not be taken lightly. The keyword phrases that are chosen for a campaign determine how people will find […]

What is Keyword URL Mapping?

Keyword URL mapping is the process of determining which page of a website should contain certain keywords to maximize the optimization of the entire website as a whole. A lot of times optimization is only directed at the homepage of a website. This is not the best strategy simply because it is impossible for any one […]

A Google Rep Explains How Search Works

When you conduct a search on Google you aren’t searching the web. What you are actually searching is Google’s index of the web. You see Google can only index websites that are available to be found by search engine spiders. These spiders index all available websites by beginning at one website and then crawling from […]