Category: Search Engine Optimization Explained

So, what is Search Engine Optimization? Here are our top posts explaining about Search Engine Optimization.

Your SEO strategy is missing something that makes all the difference!

Let’s talk SEO strategy. So many involve long-term tactics, but we’re challenging you to think “short-term” – it’s just as important and could be incredibly significant to your rankings.

Two major approaches exist when it comes to developing new digital commerce as well as online prestige approaches.

1. Proactive/Reactive Campaigns

SEO companies and marketers alike create these types of campaigns to push content towards consumers with the hopes of seeking an immediate reaction.

Most SEO strategy tactics would fall into the ‘active’ category since, months in advance, they’re constantly analyzing up-and-coming trends to try and figure out how they can maximize their opportunities.

2. Responsive Concepts

Marketers will create content that is geared toward a specific concept and/or event. The aim is to benefit consumer awareness in terms of their brand and what they offer.

A good example of “Responsive” marketing could be when solar energy companies circulate a branded press release when there are new tax incentives approved by the federal or state governments.

That being said, there are some specific situations that grant SEO strategists the ability to combine both of these marketing tactics to enhance their brand awareness and drum up consumer reaction.

Here are some opportunities to consider when you’re deciding on a SEO plan:

1. Internal Event Capitalizing

In the case that your company is about to drop a brand new service and/or product, you’re about to acquire a known executive from a different/competing brand for your company, or you plan to/are breaking into new and emerging markets; you’ve got to make sure everyone and their mom knows about it!

Small and medium sized businesses are usually pretty quiet about these occurrences, and they’re missing the chance to increase some brand awareness, which is costing them a lot more traffic to their site.

Pivotal internal events are amazing chances to create an optimized press release with the potential to generate buzz in the local or even national news. (Remember that Google sometimes considers ‘press release distribution’ methods as ‘link schemes’, and this can result in being penalized or even being removed from search results.)

In this case, the online presence of your business will gain more traffic from potential new clients and you will see a significant spike in backlinks coming from reputable sources as well as more customer citations.

2. Guest Author Opportunity’s Stemming From Internal Events

In the case that several of your internal events are gaining increasing attention, it might be a possibility for your company to use this momentum to up its integrity in your specific industry.

This arrangement strategy can facilitate opportunities to author content from well-known brands and/or publications that appeal to a comparable audience. Your company can build some organic drive with each bit of content you share on any industry publication, since this allows you an opportunity to increase referral traffic acquired from third-party sources, all the while building more portfolio links.

Once you’ve chosen to follow this tactic through, you should be sure that you’re only working with other commerce leaders who are known to have compelling organic integrity within the same markets that you operate. Being a guest author on low-credit sources and social media presences that are geared towards a different audience won’t lead to any organic or monetary growth.

3. Find New & Interesting Subjects

Simply Google any concept or idea and you’ll quickly see how it’s almost impossible nowadays to put out original content. Literally millions of content creators all over the world are constantly creating lists, from how-to guides, to buyers guides, to white papers and many various forms of content that are essentially just regurgitating so much of the same information on a specific topic.

Trying to come up with unique and one-of-a-kind ways to introduce information or to be the first to introduce new concepts is exceedingly beneficial in improving and developing your organic pull. In doing so you will also be:

—> Improving your brand awareness

—> Increasing organic visibility

—> Increasing industry authority and online prestige

—> Gaining new and relevant backlinks

4. Utilize Keywords The Competitors Are Missing

Due to the ever-changing search algorithms, keywords research is constantly changing. Even so, there exist many chances for companies to profit on new emerging keywords that the competitors might have missed.

You can benefit from certain tools such as “Soovle” and “Google Keyword Planner” to keep researching which keywords your customers used when searching for the products/services you offer.

Ideally, you might be able to discover new keywords that come with ample search volume and very little competition, from there you can create more target-specific content based on them.

Once you’ve accomplished this feat, your company/brand is much more likely to have a greatly improved backlink profile, increased traffic to your site, and earned many more social connections.

5. Social Interactions of Competitors

In the case that several of your direct competitors are using their social platforms to manage customer affiliation, ensure that you are watching for opportunities that present themselves and allow you to offer their target-audience a better overall experience.

If you happen to notice customers/consumers complain about their services on social platforms, you could directly contact the user and offer a message of sympathy that could include incentives to moving over to your brand/services, or a coupon/discount and membership rewards.

Profiting from these types of opportunities can require you to have a very calculated and measured approach where you are very involved in monitoring consumer as well as competitive situations, allowing you to get a head start on upcoming trends.

Once these instances do arise, it is imperative that you jump on it quickly. Keep in mind that your competitors are more than likely to respond to you at some point.

Whilst implementing any of these tactics won’t necessarily put your brand/company in a position of absolute industry authority – tactfully following through on these concepts over time can heighten your organic search results to a point where you’ll notice a remarkable growth.

The 10 Real Reasons That Your SEO Rankings Are Dropping, and How to Reverse the Damage

Your website once appeared in every search engine, generating tons of traffic, emails, phone calls, and ultimately, sales.

But suddenly your SEO rankings began to drop and along came a drop in leads and sales. Your rankings may not longer exist leaving your website lost in the sea of the web.

These drops happen for many different reasons, some that you can prevent and some that you can’t.

Here are ten common reasons why rankings drop and what you can do when they happen to your site.

Your website Design has Aged

If you redesigned and relaunched an old site, you likely saw a drop in your rankings, followed by a huge increase. Now your rankings are dropping again. Don’t panic; this is normal.

Just stay focused on producing and investing in the best SEO practices, because if you want high rankings long term, you have to be ready to put in steady work.

Remember, “SEO is like fitness”. You can’t just workout once and expect dramatic weight loss just as you can’t write one blog post or build links for one week and expect instant rankings, traffic, and new sales.

Google Updated and You Did Not

Google analysts are constantly trying to improve search algorithms. Their updates will cause your rankings to drop if you aren’t using good SEO practices. Doing so in the future will help you to combat updates and continue your good rankings months and years down the road.

To keep on track with what Google is doing and where Google is headed, subscribe directly to Google’s blog for news.

You aren’t up to date on popular keywords

If you’ve been using the same keywords for years, you may have missed the recent shift towards “natural language.” The term describes the tendency of people to type complete, “natural” sentences into search bars. Do some research and update your keywords to combat this drop.

Your links aren’t up to par

If you were one of many companies that bought into the trend of grabbing up lots of links for a low price, a practice now referred to as “search engine spamming,” your ranking may have fallen victim to search engines working to combat the spam. Try cleaning up these links to regain your rankings.

The competitors are edging you out

You’re likely already familiar with this struggle. Each time your website improves on a keyword, the ranking of another site goes down, and vice versa. The only way to fight this war is to keep up your good work and ride the rankings roller coaster.

You are focusing too much on rankings

Google is always changing and testing the variables that it can detect by changing search results, which leads to constantly changing SEO ranking. Your ranking can even change from one computer to the next. If you are experiencing small drops in your rankings, this is likely the cause. Once again, the only thing you can do is keep moving forward.

You lost a few good links

It’s possible that another site that had a traffic-heavy link to yours disappeared or removed your link. Counteract this by continuing to produce high quality content, which will help you to attract even better links.

You launched a new website

You probably already know that following a redesign, your new website might experience a fluctuation in rankings. You can help minimize the drop by ensuring that you have proper 301 redirects in place and that your new website is well optimized before you launch it. Hang in there; usually rankings recover within a month or two.

Your robots.txt file is wrong

If you make a mistake in the robots.txt file of your site, your rankings are going to drop, and fast. Luckily, once you realize the mistake, it’s easy to fix. Next time, double check to avoid typos.

Your hosting is bad

If you recently switched to a lower quality host or one that doesn’t provide a fast enough page loading time; your visitors are going to turn away from your site. You can prevent this by hosting your site close to your visitors and using a server that isn’t overcrowded with other websites.

Your SEO rankings may drop for other reasons, but these are the ten most common reasons we see rankings decrease.

If you are experiencing a decrease in traffic, exposure, and online sales; contact Dynamik Internet Marketing Inc. to receive a custom SEO strategy that will reposition your business to receive a new flood of customers and clients.

A ranking decline could be as simple as addressing onsite SEO issues! Give our automated system 60 seconds to tell you what to fix!

Instant SEO Report

Enter your URL below to get full in-depth SEO report and tips.

As always our SEO company is here to help you if you decide these tasks are too daunting to handle on your own.

Is Your Google Plus Profile Picture Disappearing In Search Results?

Google Authorship Consistency

Have you noticed that Google authorship is only working in search results for your website part of the time? Maybe a client or perhaps a competitor had a rich snippet Google plus author photo next to their search result yesterday but is missing that photo today? It seems Google authorship may be inconsistent in search results. Then again there would be no reason for such inconsistencies.

After a bit of research and snooping around we acknowledged a potential reason why authorship was only working part of the time in search results.

Preferred Domains and Contribution Links

As part of the instruction to setup your Google plus profile and become a recognized author to a particular website, Google has instructed authors to add a link in their Google Plus profile to those websites they contribute to.

This section of your profile is found by clicking to edit your “about” section of your profile and then clicking on “links”. From here you have the option to include links to your websites. So far this is not very difficult.

The problem however is that author’s often enter in the wrong domain to a website they contribute to. They should enter in the preferred domain (a.k.a. canonical domain) but instead enter in a WWW. version or non-www version which may not perfectly match the domain in search results.

When author’s link to a wrongful domain Google can’t always cleanly follow 301 redirects or otherwise match that same link to the rightful domain in search results.

THINK:

http://www.dynamikinternetmarketing.com VS. http://dynamikinternetmarketing.com

Correct that Contribution Link

When the contribution link in a Google plus author profile is not the true canonical domain the result is often times a flickering or inconsistent display of Google authorship in search results.

Fixing this inconsistency is not very difficult however. Simply check your search results and find which domain is ranking best. This is your preferred domain. Now copy and paste this domain into your Google plus profile as an author of this website. Now Google can easily and consistently attribute your articles on this domain name to your profile all the time.

SEO Action Tip: Use Google’s Data Highlighter Tool to help Google better understand the content on your website.

SEO for Startups – What Google Recommends

Small Business SEO Strategy

Calling all marketing managers and online marketing coordinators for startups and small businesses. Google has released a surface level strategy guideline for handling your search engine optimization efforts. This video covers all those considerations that you should take into account prior to website design such as the importance of site structure, functionality, and content layout. You will also learn about Google Webmaster tools, analytics, and the basic tactic of using anchor text within your webpages.

Don’t let your boss assume you don’t know anything about SEO! Watch this quick 10 minute video and start making the right moves for your company yourself. Maile Ohye of Google does a great job explaining SEO in case you are worried you will get lost.

Google’s Matt Cutts Explains Search Using Katy Perry Reference

Recently Google’s head of web spam, Matt Cutts, released an eight minute video on how the powerhouse search engine indexes webpages. He covered everything from crawling timelines, crawling frequencies, crawling and indexing priorities, filtering processes with the databases and even how PageRank is used. Perhaps best of all he referenced Katy Perry in a query example to explain how the indexing of related webpages works. Here is the video for your own reference.

httpv://youtu.be/KyCYyoGusqs

Below is the video transcription provided by Google.

0:00
0:00 MATT CUTTS: Hi, everybody.
0:01 We got a really interesting and very expansive question
0:04 from RobertvH in Munich.
0:06 RobertvH wants to know–
0:09 Hi Matt, could you please explain how Google’s ranking
0:12 and website evaluation process works starting with the
0:14 crawling and analysis of a site, crawling time lines,
0:18 frequencies, priorities, indexing and filtering
0:21 processes within the databases, et cetera?
0:25 OK.
0:25 So that’s basically just like, tell me
0:27 everything about Google.
0:28 Right?
0:29 That’s a really expansive question.
0:30 It covers a lot of different ground.
0:32 And in fact, I have given orientation lectures to
0:35 engineers when they come in.
0:37 And I can talk for an hour about all those different
0:40 topics, and even talk for an hour about a very small subset
0:43 of those topics.
0:45 So let me talk for a while and see how much of a feel I can
0:48 give you for how the Google infrastructure works, how it
0:51 all fits together, how our crawling and indexing and
0:53 serving pipeline works.
0:55 Let’s dive right in.
0:57 So there’s three things that you really want to do well if
0:59 you want to be the world’s best search engine.
1:01 You want to crawl the web comprehensively and deeply.
1:03 You want to index those pages.
1:05 And then you want to rank or serve those pages and return
1:08 the most relevant ones first.
1:10 Crawling is actually more difficult
1:11 than you might think.
1:13 Whenever Google started, whenever I joined back in
1:16 2000, we didn’t manage to crawl the web for something
1:18 like three or four months.
1:20 And we had to have a war room.
1:22 But a good way to think about the mental model is we
1:25 basically take page rank as the primary determinant.
1:28 And the more page rank you have– that is, the more
1:31 people who link to you and the more reputable those people
1:34 are– the more likely it is we’re going to discover your
1:37 page relatively early in the crawl.
1:39 In fact, you could imagine crawling in strict page rank
1:41 order, and you’d get the CNNs of the world and The New York
1:45 Times of the world and really very high page rank sites.
1:49 And if you think about how things used to be, we used to
1:51 crawl for 30 days.
1:53 So we’d crawl for several weeks.
1:56 And then we would index for about a week.
1:59 And then we would push that data out.
2:01 And that would take about a week.
2:04 And so that was what the Google dance was.
2:05 Sometimes you’d hit one data center that had old data.
2:07 And sometimes you’d hit a data center that had new data.
2:10 Now there’s various interesting tricks
2:13 that you can do.
2:13 For example, after you’ve crawled for 30 days, you can
2:16 imagine recrawling the high page rank guys so you can see
2:19 if there’s anything new or important that’s hit on the
2:21 CNN home page.
2:22 But for the most part, this is not fantastic.
2:25 Right?
2:25 Because if you’re trying to crawl the web and it takes you
2:28 30 days, you’re going to be out-of-date.
2:30 So eventually, in 2003, I believe, we switched as part
2:36 of an update called Update Fritz to crawling a fairly
2:40 interesting significant chunk of the web every day.
2:43 And so if you imagine breaking the web into a certain number
2:47 of segments, you could imagine crawling that part of the web
2:51 and refreshing it every night.
2:53 And so at any given point, your main base index would
2:58 only be so out of date.
3:00 Because then you’d loop back around and you’d refresh that.
3:03 And that works very, very well.
3:04 Instead of waiting for everything to finish, you’re
3:06 incrementally updating your index.
3:08 And we’ve gotten even better over time.
3:10 So at this point, we can get very, very fresh.
3:14 Any time we see updates, we can usually
3:16 find them very quickly.
3:18 And in the old days, you would have not just a main or a base
3:20 index, but you could have what were called supplemental
3:24 results, or the supplemental index.
3:26 And that was something that we wouldn’t crawl and refresh
3:28 quite as often.
3:29 But it was a lot more documents.
3:31 And so you could almost imagine having really fresh
3:35 content, a layer of our main index, and then more documents
3:40 that are not refreshed quite as often, but there’s a lot
3:42 more of them.
3:43 So that’s just a little bit about the crawl and how to
3:45 crawl comprehensively.
3:47 What you do then is you pass things around.
3:49 And you basically say, OK, I have crawled a large fraction
3:53 of the web.
3:54 And within that web you have, for example, one document.
3:58 And indexing is basically taking things in word order.
4:04 Well, let’s just work through an example.
4:06 Suppose you say Katy Perry.
4:10 In a document, Katy Perry appears right
4:13 next to each other.
4:14 But what you want in an index is which documents does the
4:18 word Katy appear in, and which documents does the word
4:20 Perry appear in?
4:22 So you might say Katy appears in documents 1, and 2, and 89,
4:26 and 555, and 789.
4:32 And Perry might appear in documents number 2, and 8, and
4:37 73, and 555, and 1,000.
4:42 And so the whole process of doing the index is reversing,
4:47 so that instead of having the documents in word order, you
4:50 have the words, and they have it in document order.
4:53 So it’s, OK, these are all the documents that a
4:54 word appears in.
4:56 Now when someone comes to Google and they type in Katy
4:59 Perry, you want to say, OK, what documents might match
5:02 Katy Perry?
5:03 Well, document one has Katy, but it doesn’t have Perry.
5:06 So it’s out.
5:08 Document number two has both Katy and Perry, so that’s a
5:11 possibility.
5:12 Document eight has Perry but not Katy.
5:15 89 and 73 are out because they don’t have the right
5:18 combination of words.
5:19 555 has both Katy and Perry.
5:22 And then these two are also out.
5:25 And so when someone comes to Google and they type in
5:27 Chicken Little, Britney Spears, Matt Cutts, Katy
5:29 Perry, whatever it is, we find the documents that we believe
5:32 have those words, either on the page or maybe in back
5:35 links, in anchor text pointing to that document.
5:38 Once you’ve done what’s called document selection, you try to
5:41 figure out, how should you rank those?
5:43 And that’s really tricky.
5:44 We use page rank as well as over 200 other factors in our
5:49 rankings to try to say, OK, maybe this document is really
5:52 authoritative.
5:53 It has a lot of reputation because it has
5:55 a lot of page rank.
5:56 But it only has the word Perry once.
5:58 And it just happens to have the word Katy somewhere else
6:01 on the page.
6:02 Whereas here is a document that has the word Katy and
6:04 Perry right next to each other, so there’s proximity.
6:07 And it’s got a lot of reputation.
6:09 It’s got a lot of links pointing to it.
6:12 So we try to balance that off.
6:13 You want to find reputable documents that are also about
6:16 what the user typed in.
6:18 And that’s kind of the secret sauce, trying to figure out a
6:20 way to combine those 200 different ranking signals in
6:23 order to find the most relevant document.
6:25 So at any given time, hundreds of millions of times a day,
6:30 someone comes to Google.
6:32 We try to find the closest data center to them.
6:34 They type in something like Katy Perry.
6:36 We send that query out to hundreds of different machines
6:38 all at once, which look through their little tiny
6:41 fraction of the web that we’ve indexed.
6:43 And we find, OK, these are the documents that
6:45 we think best match.
6:47 All those machines return their matches.
6:49 And we say, OK, what’s the creme de la creme?
6:52 What’s the needle in the haystack?
6:53 What’s the best page that matches this query across our
6:56 entire index?
6:57 And then we take that page and we try to show it with a
7:00 useful snippet.
7:01 So you show the key words in the context of the document.
7:03 And you get it all back in under half a second.
7:06 So that’s probably about as long as we can go on without
7:10 straining YouTube.
7:11 But that just gives you a little bit of a feel about how
7:13 the crawling system works, how we index documents, how things
7:16 get returned in under half a second through that massive
7:19 parallelization.
7:20 I hope that helps.
7:21 And if you want to know more, there’s a whole bunch of
7:23 articles and academic papers about Google, and page rank,
7:26 and how Google works.
7:28But you can also apply to–
7:30there’s jobs@google.com, I think, or google.com/jobs, if
7:34you’re interested in learning a lot more about how search
7:36engines work.
7:37OK.
7:37Thanks very much.
7:39

Google Search Matt Cutts

Integrative Link Strategies for SEO Success

What is Integrative Link Research?

Dinomite SEO wants your website to thrive and live happily ever after on Page One of the various search engines (Google, Bing, Yahoo, etc). Some very strategic steps have to be implemented in order to make this dream a reality.

One of Dinomite SEO’s many off-site optimization strategies is to put a concerted effort into link building. When search engines notice that other websites are linking to your site, they conclude that your website has valuable content that is helpful for the visitor. Even more important is when the one-way links are coming from a site that has content that is similar to your own. This is where our integrative link placement research comes in. Integrative link placement research consists of both the study and discovery of link building opportunities within the web.

Dinomite SEO uses both a software and human intellect to scour the web for blogs and forums that offer linking opportunities that relate to your target website and industry. In order for a link building opportunity to be valuable, we must locate an outside active website in a similar niche that also targets similar keywords. Of course it goes without saying that it will not be your competitor’s website. Once integrative linking opportunities have been discovered, our team engages in active conversation on the outside blog or forum and leaves links back to your targeted website within the context of a normal online conversation. What gives these links the right to pass SEO authority is that they are relevant one way links. These types of links are considered more “natural” than when websites do mutual link exchanges or when one links arrive from out of context discussions.

The Horrific Dangers of Search Plus Your World

Be Weary of Search Plus Your World

There has been plenty of speculation in the last few days over Google’s algorithm update, Search Plus Your World. Several Tech leaders have voiced their concern over the idea of “personalized search” including the real-time social media competitor, Twitter. Since news broke of Google’s update on Tuesday, Twitter has released several public statements of frustration including the following:

We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.”

Twitter may or may not be in the right space to comment on Google’s algorithm changes (since Twitter chose on its own not to renew its contract with Google this past year and thus is not currently indexed in the search engine), however we feel that Twitter does make a good argument that personalized search could in fact keep the public from information they are deserving of by returning results that only their friends have navigated.

Be Careful What you Search For

You’ve heard the saying, “Be careful what you wish for” probably 100 times or more in your life. Well we are hear telling you to now be careful what you search for. Not too long ago did you only have to worry about the cookies and cache on your computer which would have your parents, friends, significant others, or fellow personal computer users realizing everything you were searching for on your own individual computer.

With Google’s most recent update today you have to worry that your friends, coworkers, parents, in-laws, teachers, significant others, siblings and competitors can all see exactly what you are searching for from a completely remote computer of yours. Let us repeat that. Any of your Google+ connections can potentially discover what you have been searching for on your computer. And they can do so using their computer from anywhere in the world they want.

Catch 22 of Personalized Search

You want to grow your personal brand and you want to become or continue to be an influence on the web. So you adopt Google+ and your search the web while logged into your Google account. You leave comments on blogs you read, you leave a trail of sites visited, and you post what you find to be interesting on your Google+ account. You say to yourself, “This is great. My circles of friends is growing exponentially and people are finding me rather easily online.”

But wait a moment. You must first recognize the catch 22 principle that is at hand. Perhaps you have been growing your personal brand and circle of friends by adopting the Google+ network and new personalized search algorithm. Perhaps your friends are reading the same article, “How Tim Tebow is Changing SEO” because they saw within their personalized SERPs that you had previously read the article and commented on it. Just remember this, if your friends have the potential to see the websites that you have been browsing then so can your competitors. In other words if you don’t want your business competitors to potentially discover your clients, connections, information sources, or strange hobbies then you need to be careful of the websites you visit within Google and the people you add to your Google+ circles.

Just a little, SEO for thought.

Catch 22 personalized search Danger of Search Plus Your World Google personalized search Search Plus Your World

Google Plus Makes Search More Social

Google Introduces “Post” and “Circles” Button To Search Results

We all know how frequently Google updates its search algorithm and thus we knew it would not be long before Google brought ties to search results and its new social network. In fact Google announced earlier this week the that search results on their search engine will now include recent “posts” from a brand’s Google+ brand page plus the ability to add that brand to your “circles” on the Google+ network. So it has begun that search is becoming increasingly social.

For now Google is slowly rolling out this feature to all brands and all search result pages. A screen shot below demonstrates exactly what a results page will soon look like.

As you can see the query is, “WWE.” The first result is of course the WWE website. Underneath you find snippets of the WWE website and links to corresponding pages. One of these snippets is now the corresponding Google+ brand page. In the screen shot above this snippet is inside the red box. As you can see it includes the most recent status update from the brand page itself. In the upper right hand corner you have the opportunity to add this brand to your friend circles.

The implications of these social search results is great for marketers. Essentially Google is forcing all organizations to create a Google+ brand page and to actively update this page with information pertaining to the target audience. Companies that participate will appear much higher in search results than those that do not simply by rule of “relevant search.” Relevant search refers to a portion of Google’s algorithm which provides search results based upon your search history. As long as you haven’t cleared the cache or cookies on your computer, Google provides you information based up on your search history. Now with a social element added, if you are logged into your personal Google account when you search, results will be tailored to those Google+ brand pages that you subscribe to along with the interests of your friends within your “circles”. To summarize Google is meshing your interests and your friend’s interests with the results they will provide you via their search engine.

Refuse to be Social and Pay the Price

Those companies that refuse to be “social” online will now suffer the consequences in Google’s search results with a lower website grade and ranking. Plain and simple, if your company does not have an updated Google+ brand page that is linked to your website, Google is essentially going to index your website as “incomplete”. Thus you will be ranked lower than your competitors who are participating in social and who are taking advantage of relevant search results.

We are curious… are you in support of Google’s changes to bring the aspect of social into search?

Brand Pages and SEO DinoMite SEO Dynamite SEO Google and SEO Google social and search Google+ and Search Results Google+ brand pages Search Engine Optimization SEO Google

How to SEO?

How To Do SEO

SEO is simple in concept but difficult in application. It requires the relentless study and implementation of new strategy. Part of what makes search engine optimization so exciting is that it is forever changing. At least that is what an SEO expert will tell you. If you are new to SEO then you might find the game to be exhausting and uninteresting. No matter where your understanding lies we are here to help you understand how a little bit more about how to do SEO.

SEO Basics

Content Generation

If you know nothing about SEO and would like the easiest strategy for gaining website traffic then we would tell you to aim to create as much content as possible. You can never create enough content on your website. Excuse me, you can never create enough quality content on your website. The keyword here (no pun on words) is, “quality”. People love reading something of value. If you can provide your readers with informational value of some sort then they will continue to remain on your site. They will return to your website and they may even share your site with others.

We may have wandered off topic for a moment but content generation is crucial for your website ranking. The more content you create the better chance of a search engine bot crawling your website. Tips include using keywords in your blog post titles, subtitles, title tags, and meta description. Avoid keyword stuffing and aim to target 3-4 keywords per page of your site.

Directory Submission

Besides creating pages and pages of content directory submission is another rather easy strategy for improving your website ranking. Simple Google the phrase, “directory submission” and you will learn of thousand of free and or paid directories for which you can submit your website and business information. With each directory submission you will gain the opportunity to create a backlink to your website. Creating backlinks to your website may be the most important strategy for increasing your overall website ranking.

Link Building

The number of inbound links (links pointing to your website) may well be the most important factor for which search engines determine your page rank. You can never have enough quality inbound links to your website. Once again the keyword here is “quality”. Gaining quality links is not the same as gaining random links to your website. The goal is to have websites that are similar in nature to your site linking to you. Search engines see this as a recommendation from a potential competitor and thus if they are advising their website visitors to check you out, you must have a website worthy of a high ranking.

Their are many link building strategies. Link dropping is the tactic of making relevant and honest comments on blogs and or chat rooms and leaving a link back to your website for which to continue the conversation. Bookmarking is the process of submitting individual pages of your website with valuable content to social networking website for the purpose of providing insightful information to readers of the network. Of course with bookmarking you are expected to link back to the website for which the valuable information sits.

Content generation, directory submission, and link building are the foundations of how to do SEO. These are strategies that will help to get you on the right path to a better website ranking. Basic SEO strategy will help search engines to index a website.

Advanced SEO strategies will get your website on the first page of Google. Advanced SEO strategies include URL mapping, Local listings, writing anchor text, keyword selection, creating meta tags, sitemap generation, 301 URL redirects, and more.

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